Best times to get yellow sticker reductions across supermarkets plus online grocery shopping codes

Thread updated 21st October 2022 - thanks to all members for contributions.

With increasing food prices, people are looking for ways to save money on their weekly grocery shop. This thread looks to share what members tips are for the best times to visit the supermarkets for yellow sticker reductions and reduced food/drink items. As far as I can tell there is not really an up to date definitive guide on what are the best times to visit the supermarket to get the best reductions/bargains so your help would be appreciated in helping collate this and any tips you may have.

This post also includes a list of online grocery codes / vouchers currently available for new and existing customers across supermarkets. If you have any additional finds then please share in comments.

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Yellow Sticker reductions across supermarkets - what are the best times?

From a scan from various sources here are suggested times to grab yellow sticker bargains, would be great if you are able to share your own experiences as the info may not be up to date and great to share tips.


As a general guide, the first yellow stickers tend appear mid-morning, while the larger reductions begin in the early evening, although may vary by supermarket, location etc

• Tesco larger stores - Reductions may start as early as 8am and big discounts materialise early evening – but often this will depend on individual stores' opening times. Member with inside info suggested Tesco reductions in in three waves, i.e. reduce items in morning, reduce them further in afternoon if still unsold, and again in the evening if still there.

• Tesco Express stores - Suggestions that after 7pm or around half an hour before closing time.If that store has an Evening Charity collection, then ALL the reduced food will be collected from around 8:30pm.

• Waitrose - Check reductions in the morning and after 6pm. Sunday afternoons may also be worth a check. Reductions tend to be minimal at my local. Signup for My Waitrose personalised offers.

• Sainsbury's - Varies by store, up to 25% at 1pm, up to 50% at 5pm and up to 75% at 8pm. Member suggested Sainsbury's generally do a first wave in the morning (around 20% off), then again late afternoon (to around 70% off) and then store dependant they might do it again in the evening and knock it down to 90% off or just a flat 10p an item.

• Co-op - Discounts vary by store, items which expire that day tend to have a 50% discount and with reductions increasing in the evening to 75% around 8pm. Member suggested Coop do first reductions the night before of around 20% this is at 7pm. The following day anything that hasn’t been sold is reduced further at 3pm (this is when they reduce their sandwiches for the first time) then at 6pm final clearance reductions are done and that includes in house bakery items everything is usually reduced by around 75%.Signup with Co-op personalised offers for further savings

• Co-op mid counties - 50% at 10-12am on same day dated products, 50% on sandwiches at 1-3pm, 75% at 4-6pm for that days products, 25% for next day products at 4-6pm as well

• Lidl - Check first thing in the morning. Food items marked with orange stickers are priced at 30% off and final reductions around lunchtime onwards. Also do £1.50 fruit and veg box 5kg.

• Aldi - Try first thing in the morning reductions of 30-50%

• Asda - Try around 7pm to 9pm in the evening for reductions. Member suggested 6-7 for chilled and fruit and then 8pm for bakery. ANother member suggested Asda times are 2pm and 6pm.

• M&S - Final reductions check around 6.30pm in stores which close at 7pm, and at 8pm in stores closing at 9pm. There used to be fights at my local

• Morrisons - Check first thing in the morning. Also at my local biggest discounts seemed to be late at night an hour before closing. Member suggested post 5/6pm for final reductions.

• Toogodtogo app - Check the toogoodtogo app for discounted supermarket food e.g. Aldi doing a trial now in selected areas on the toogoodtogo app - link to app

• Olio app - Reducing food wastage app - link

• Community fridges - A Community Fridge is a space where surplus food is shared for free, bringing people together to eat, connect, learn new skills and reduce food waste. Link

• The bread & butter thing - Project is available in North West / North East / Yorkshire. For £7.50 a week you'll receive roughly £35 worth of food. Link

Yellow Sticker Tips

Do you have any tips to share reference yellow sticker baragains, here are a few to start with

• Check your nearest store's opening times and consider scheduling a trip at opening or just before closing.
• To bag yellow sticker bargains, work out when the shop is closed for a public holiday and go the day before.
• If you see something that is going to expire today or damaged and not reduced, ask a member of staff and see if they are willing to reduce
• Check any reduced item to make sure the barcode scans correctly when putting through and double check receipt

Related threads

• Show us your best bargains

• Yellow stickers

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Online Grocery voucher codes - Main supermarkets


If shopping online here are the latest online grocery codes for the main supermarkets Hopefully saves you some money on a grocery shop if eligible. If you have any to add then please share in the comments.


Credit to the various voucher posters

• Farmfoods - vouchers from leaflet £2 off £25, £5 off £60, £9 off £100, £22 off £200 (if you signup for email you can also get some of the vouchers emailed) - farmfoods.co.uk
• Iceland - £5 off £30 new customers with code ICENEW53
• Marks & Spencer via Ocado -25% off £60 on your first order + unlimited free deliveries for 3 months with discount code VOU6855304 - link to thread
• Morrisons - £15 off a £60 spend (Selected Accounts) - With Discount Code VOU7451367 - link to thread
• Sainsbury's - Various freebies on this page plus £15 off £60 spend with code SCPPC22DE15 - more info on code
• Waitrose - £16 off next order with voucher code - Min Spend £80 with code MW7EPE3LMA - link to thread

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More grocery codes - Fast Delivery

As well as the traditional supermarkets, there are also a number of new fast grocery delivery services which are usually area specific and aim to deliver within 10 minutes to a. few hours. See below current codes.

Credit to the various voucher posters

• Bother - £15 off £40+ Spend (New Customers Only) with Code MSE15

• Getir - £10 off £11 spend for some, check offers section, limited locations

• Gorillas - £10 off £20 (new users only) - link to voucher

• Deliveroo - Get £10 off £15 your first order - New Customer - link to vouchers

• Uber Eats - Free 3 months membership with Uber One via O2 Priority - link to thread

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