Shane Dawson’s latest conspiracy video featured the brand Champion.
It highlighted how the brand had risen recently to become a boutique brand despite been sold in discount stores like target for years.
I thought it made an interesting watch as to the power of marketing and influencers, many popular YouTuber wear the brand and have no doubt contributed to it success.
I think a similar thing has happen with Fila, which has regained popularity and a high price tag.
Don’t want to link the video due to bad language but simply search
Shane Dawson Craziest conspiracy theories on YouTube if you want to have a watch.