Posted 6th Apr 2020
Shane Dawson’s latest conspiracy video featured the brand Champion.

It highlighted how the brand had risen recently to become a boutique brand despite been sold in discount stores like target for years.

I thought it made an interesting watch as to the power of marketing and influencers, many popular YouTuber wear the brand and have no doubt contributed to it success.

I think a similar thing has happen with Fila, which has regained popularity and a high price tag.

Don’t want to link the video due to bad language but simply search

Shane Dawson Craziest conspiracy theories on YouTube if you want to have a watch.
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