Visited Aldi in Stowmarket yesterday and found a red label on their power tool chargers. Down from £15 to £14.99.
Member of staff said red labels are reserved for reduced price and clearance items. The item was reduced in price so what was I complaining about,

Anyone else found misleading promo's in Aldi or other stores?
14 Comments
sorted bySituations like this if your concerned about the price in stores you're best complaining to head office, people in the stores generally have had no say in what the prices are and I get you want to complain to someone, too many people direct it at the wrong people just because they're there. They cant do anything about it. (edited)
If my maths is correct, and I may be a little rusty, but I'm 99% sure that £14.99 is a reduction from £15
A lot of large supermarkets use the price per 100g or 100ml or whatever but they don't have it on the promotion price.
Me sweating next to the cereals trying to figure what is better value, the larger pack that is full price or the smaller pack that has a Clubcard price on it
But just to add, it doesn't matter what colour they make the label or if its anything different to other items. Just becuase it's red shouldn't mean that it's discounted at all, more that they want to get your eyes to notice it.
Some things are worth arguing about, this certainly isn't one of those.
Always look at the current price today. Use that to decide if it looks like good value for money to you or not. Don’t get pushed into buying just because there’s a big discount.
I appreciate your point that it’s not really an amazing deal or anything, but £14.99 is indeed a reduction from £15. They aren’t misleading you nor are they breaking any laws.
Nothing to see here....