Posted 9th Jun 2022
Spotted this so thought i'd share.

For those that like a sweet treat without hefty calories and high fibre, the bars are pretty decent but now Fibre One have unveiled a new doughnuts range.

Available in two flavours, Chocolate and Strawberry & Cream, the Fibre One 90 Calorie Doughnuts are coated in a rich topping with sweet sprinkles. Each portion is claimed to offer functional benefits thanks to a high-fibre content. The doughnuts come in packs of four and are individually wrapped (RRP: £2.89)

No fixed date but states launching this summer

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    I did a little research, and the key ingredient of these products appears to be a sugar alternative called "oligofructose". It's naturally occuring, is considered a dietary fibre, and produces gas.

    en.wikipedia.org/wik…ide
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    Look tasty, but would never pay £2.89, £1 max
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    Yeah, would never pay that either!

    Usually you can find the bars on offer at one of the supermarkets, likely this will be the same (I hope!)
  3. Avatar
    The launch will be supported by a £1.5m marketing campaign including Out of Home, social, VOD, influencers and PR in a phased approach to ensure maximum reach, with bursts in autumn 2022 and spring 2023.
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    It'll be interesting to see how these fare in the Slimming World (and Weight Watchers etc) plan

    Hopefully they'll be covered by a HexB (edited)
  5. Avatar
    Fibre One bars are nice specially the lemon one but have been expensive and usually only buy them when on offer
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    What’s the upload speed?
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