First it was Car Scrappage now its TV'S

Banned
Now it's a scrappage scheme for your TV - at £150 a set
By Sean Poulter
Last updated at 8:29 AM on 19th August 2009


Customers who return an old TV are being offered up to £150 off the cost of a new set.
The scrappage scheme by Sony mirrors a Government initiative for cars, in which drivers are offered a £2,000 discount for trading up.
The move also coincides with industry calls for a more widespread scheme for domestic appliances such as fridges and washing machines.
The British Retail Consortium wants the Government to waive the 15 per cent VAT on white goods when customers trade up.

Trading up: Sony is offering £150 off the cost of a new set for customers who return their old TV
The body claims it will encourage consumers to replace old energy-hungry appliances with 'greener' versions and stimulate the economy.
Even without such a scheme, experts say Sony is likely to be followed by other manufacturers and retailers.
The German high-end television manufacturer Loewe has previously offered a similar scheme which offered savings of up to £350.
Sony said customers who take advantage of its scrappage scheme will get £50 off small Bravia sets, £100 off a 40in set and £150 off any of its largest screens.
As it is possible to buy a 46in Sony Bravia for just under £1,000, the saving would amount to a reduction of around 15 per cent.
The company also hopes to profit from the Government's decision to switch off analogue TV signals in favour of digital broadcasts.
This will mean many viewers will want to buy a newer set. Stores signed up to the Sony deal include Comet, John Lewis, the Sony Centres, Marks & Spencer and a many independents.
These retailers will generally collect the old set from the customer's home. Sony UK's general marketing manager, Matt Coombe, said:
'The campaign offers customers the advantages of swapping old for new rather than simply throwing away - encouraging old televisions to be responsibly disposed of.'
The deal from Loewe, which ran until the end of June, involved a saving of £350 on new sets for someone trading in an older model. The discount was reduced to £250 where a rival manufacturer's set was traded in.
The firm's UK marketing manager, Cristy Hargreaves, said the scheme helped boost sales by 63 per cent in some sections of the business. It has not ruled out running a repeat.
'I think we will see more of this sort of incentive scheme,' she said.
'Customers are very much looking for a deal whether they are buying a pint of milk or a Rolls Royce. It helps people feel better.'
The online editor of the consumer electronics magazine ERT, Sean Hannam, said: 'When you have a manufacturer of the scale and stature of Sony offering a scrappage scheme, it sets a precedent to be followed by others.
'I would expect other similar schemes to emerge very soon.'
The British Retail Consortium argues 15million fridges, freezers and washing machines more than ten years old could be replaced under a scheme to cut VAT from white goods.
This could reduce carbon dioxide emissions by 1.3million tons each year by 2020.
The industry body calculates the scrappage scheme would cost £507million a year in lost VAT receipts.
This is roughly equal to the cost of only two weeks of the 2.5 per cent cut in VAT introduced last December.
The director general of the body, Stephen Robertson, said: 'A modern, efficient fridge-freezer uses less than half the energy of a 1995 model.
'Over its lifetime it can pay for itself but having to find the cost up front puts customers off upgrading - particularly in a recession.'


Read more: dailymail.co.uk/new…tml


Read more: dailymail.co.uk/new…tml

29 Comments

Sounds good, Positive move.

Help save the environment and discount = Bonus

only sony at the moment though. Hopefully this will push more manufacturers into adopting a similar scheme.

So I save the environment by chucking away my 28' crt and buying a 46' LCD.
They have to dispose of the telly manufacture a new one etc

so i can buy an old set from ebay for £10 and than use it for this deal?

pity 15% off a sony is still %20 overpriced

Agreed maddogb.

maddogb;6056462

pity 15% off a sony is still %20 overpriced



Exactly, Sony stuff is all grossly overpriced in the first place.:x


Pathetic gimmick.

Banned

maddogb;6056462

pity 15% off a sony is still %20 overpriced



I find their stuff quite reasonably priced.

strange:?

We must have different budgets then, Sony and reasonably priced don't go in my view.

FilthAndFurry;6056615

I find their stuff quite reasonably priced.strange:?



so do I actually

stranger :?

any old tv? like a diddly 15" one? :-D

£100 off 40" set isnt too bad, ~£600 for a mid spec 40", then £100 off..

FilthAndFurry;6056615

I find their stuff quite reasonably priced.strange:?



"reasonably" implies relativity, to what may i ask?

fmgod;6056642

We must have different budgets then, Sony and reasonably priced don't go … We must have different budgets then, Sony and reasonably priced don't go in my view.



agreed

Alfonse;6056791

so do I actuallystranger :?



yes, stranger and stranger

Original Poster Banned

FilthAndFurry;6056615

I find their stuff quite reasonably priced.strange:?




Agree :thumbsup:
all my stuff SONY except ...cd player
and even camera and MP3 and digi photo frame Sony
:thumbsup:

microsnakey;6056436

So I save the environment by chucking away my 28' crt and buying a 46' … So I save the environment by chucking away my 28' crt and buying a 46' LCD.They have to dispose of the telly manufacture a new one etc

Your old CRT probably isn't very energy efficient and hopefully they can recycle alot of the insides, Your sincerely Mr Sony.:-D

RUDOLF;6057063

Agree :thumbsup: all my stuff SONY except ...cd player … Agree :thumbsup: all my stuff SONY except ...cd player and even camera and MP3 and digi photo frame Sony:thumbsup:



Sony don't even make all of their own stuff, much of it is just " badged " with an additional price tag for the punter to pick up.:x

I know for certain that their DVD Re-Writers were actually made by Liteon.

Inactive;6057148

Sony don't even make all of their own stuff, much of it is just " badged … Sony don't even make all of their own stuff, much of it is just " badged " with an additional price tag for the punter to pick up.:xI know for certain that their DVD Re-Writers were actually made by Liteon.



really thats surprising, must be a fairly recent event as the sony optical range of drives has always been appalling quality with a failure rate higher than most cheapie brands.

Banned

shauneco;6056381

Sounds good, Positive move.Help save the environment and discount = Bonus



not if you exchange your 28" crt for a 50" plasma ;-)

Will the old TV have to have a valid MOT?

Original Poster Banned

maddogb;6057193

really thats surprising, must be a fairly recent event as the sony … really thats surprising, must be a fairly recent event as the sony optical range of drives has always been appalling quality with a failure rate higher than most cheapie brands.



:thumbsup:+1

Original Poster Banned

Inactive;6057148

Sony don't even make all of their own stuff, much of it is just " badged … Sony don't even make all of their own stuff, much of it is just " badged " with an additional price tag for the punter to pick up.:xI know for certain that their DVD Re-Writers were actually made by Liteon.



Thats one item:oops: and Im not sure your right

RUDOLF;6057743

Thats one item:oops: and Im not sure your right



Well I ain't really bothered one way or the other, but I can assure you that many Sony products are made for them by other companies, Sony just put their badge on them and flog them to the unsuspecting at an inflated price.

Banned

Inactive;6058189

Well I ain't really bothered one way or the other, but I can assure you … Well I ain't really bothered one way or the other, but I can assure you that many Sony products are made for them by other companies, Sony just put their badge on them and flog them to the unsuspecting at an inflated price.



can you prove this and show us at least 10 items that you know of with links then please;-)

casparwhite;6058205

can you prove this and show us at least 10 items that you know of with … can you prove this and show us at least 10 items that you know of with links then please;-)



Here is one to prove my point;

codeguys.rpc1.org/dvd…tml

I thought it was common knowledge that sony just put a case and the badge on items that have been manufactured by other companies and im sure in the case of tv's that there were only a few major companies that make the screens...unless this is another internet myth

I wouldn't part ex my old Crt for overpriced crap. Sony sets are poor in comparison to other brands at present.

Original Poster Banned

Inactive;6058189

Well I ain't really bothered one way or the other, but I can assure you … Well I ain't really bothered one way or the other, but I can assure you that many Sony products are made for them by other companies, Sony just put their badge on them and flog them to the unsuspecting at an inflated price.



Sony own numerous companies which make goods for Sony
Now thats different
And that goes for nearly all big names.

Sure fact heinz put beans in tesco, sainsbury and other tins also Mothers Pride make bread for M&S and many other.
So whats ouside aint always in:thumbsup:

masterruckus;6058505

I thought it was common knowledge that sony just put a case and the badge … I thought it was common knowledge that sony just put a case and the badge on items that have been manufactured by other companies and im sure in the case of tv's that there were only a few major companies that make the screens...unless this is another internet myth



Sorta what car manufacturers do (e.g my Mini actually has a Honda engine). In the case of LCD screens, I think you'll find most are actually made by LG.

RUDOLF;6058637

Sony own numerous companies which make goods for SonyNow thats … Sony own numerous companies which make goods for SonyNow thats differentAnd that goes for nearly all big names.Sure fact heinz put beans in tesco, sainsbury and other tins also Mothers Pride make bread for M&S and many other.So whats ouside aint always in:thumbsup:



You'll also find that Tesco put their badge on a lot of products which are made by Heinz, McVities etc.

The chips you eat at McDonalds are made by McCain.
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