Unfortunately, this discussion is no longer valid
Posted 30th Apr 2021
Samsung’s QLED 4K TVs deliver exceptional High Dynamic Range (HDR) without being susceptible to screen burn. We are so confident in our screen technology that we can offer you a 10-year screen burn warranty.
my-samsung.com/uk/…rs/
This warranty is particularly impressive when you consider QLED TVs have 64 times more colours than conventional UHD TVs and achieve exceptional brightness levels to display the latest movie content just as the creators intended.
Purchase any 2020 Samsung QLED, The Frame, Serif or Sero TV between 11th March 2020 and the 30th November 2021 from a qualifying retailer.
Register your product within 90 days from purchase to qualify for the 10 year screen burn warranty. Terms and Conditions apply.

my-samsung.com/uk/…rs/
This warranty is particularly impressive when you consider QLED TVs have 64 times more colours than conventional UHD TVs and achieve exceptional brightness levels to display the latest movie content just as the creators intended.
Purchase any 2020 Samsung QLED, The Frame, Serif or Sero TV between 11th March 2020 and the 30th November 2021 from a qualifying retailer.
Register your product within 90 days from purchase to qualify for the 10 year screen burn warranty. Terms and Conditions apply.

Community Updates
9 Comments
sorted by"4. The warranty covers qualifying products used in a normal domestic environment only forunintentional or accidental screen burn. Commercial use in any application would invalidate thewarranty. "
So it's pretty worthless. A modern LCD is unlikely to ever see screen burn under domestic use, unless you're watching a single news channel all the time, or will be playing the same game for the next decade.
It's mostly a Samsung marketing stunt against LG.
Of course it's a marketing stunt, that the whole point
Be nice if LG had the balls to match it (edited)
Glad the point of their marketing campaign wasn't lost on you.
techradar.com/new…990
To make things worse.....you need to jump through hoops to enable the warranty.
It's called marketing, the whole point of it is brand awareness and to upset the OLED fan boys.