GameSeek email newsletter Pokemon UltraSun/UltraMoon 'Cheapest in the UK!'. Breaking some law?

1
Found 17th Nov 2017
GameSeeks newsletter today states their price for the new Pokemon games is 'Cheapest in the UK!'
This is not true by a considerable amount ~£6
Isn't that breaking some kind of false advertising law?
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Gameseek price on their website is £33.60.
Simplygames price is £27.99.
That's a considerable £5.61 difference. 16.7% or 1/6th
Edited by: "jco83" 17th Nov 2017
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