Has anybody heard when the Boots 70% off sale starts this year?

Found 7th Jan
I know it's normally the 3rd or 4th Wednesday after Christmas but last year they changed it to a Friday, so just wondering whether anyone knew anything?
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First go into store a day before the sale and make sure what you want is in stock. Last year boots changed the dates to a week later so no one knows when it will start.
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