I was offered a discount on a second New Look order. is this random, or am I better to split my order?

    Placed an order with New Look, c&c, came to £38. All fine, then I received an email a week later, offering me £10 off a £50 order. Im wondering if it's worth splitting my order next time?
    Is this a regular online thing? Also, I do remember , from the days when I used to do a 'big shop', that the till would automatically give a discount so long as I spent slightly above what I'd spent that time. Is this the same ? (£38-£50)
    I'd heard of the leaving things in your basket, but not this. So- am I missing a trick here?

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