Is Amazon charging a higher price for Prime members for delivery of some items?

When you search for items on Amazon you can find some that are cheaper and eligible for free UK delivery. If you repeat the search after ticking the option under Prime eligible, the same item is now available under Prime but at a higher price. (See pics)
The price hike ranges from £3-5 and wonder if it is Amazon finding a way to charge its Prime members for the shipping although Prime Membership should include the shipping services already.
The items include a whole range (as seen in images) and I must admit I just did a quick search just to confirm it.

So why are these items with lower prices and free UK delivery sold by Amazon at a higher price for its Prime members?

The one easy reasoning seems to be that Amazon may be charging its Customers for the pleasure of using the Prime benefit of getting the items delivered the next day. The shipping charges for next day delivery are hidden in the higher price. It does seem a bit unfair since Prime members had already paid for the delivery by an annual membership price. It also could be a way of forcing customers to buy only Prime eligible items since they'll obviously be the cheaper ones for Prime members.

Is Amazon exploiting a flaw in people’s search methods? Possibly.

Prime members routinely search for items which are Prime eligible to enable the benefit of paying the £79 /year membership. This forces them to look at only those items which are sold by Amazon as eligible for Amazon Prime.
The only way to get hold of the cheaper items with free delivery appears to be to make sure you search for all items sold, note down the prices and only then sign in to your account and look for Prime eligible and confirm that the price hasn’t changed. Clearing your search and cookies before you start search should also become routine to you.

The only attractive aspect of Amazon Prime is the belief that you get the items delivered the next day for a single annual price. (The amazon prime video service is rubbish to say the least and not even worth the trouble of comparing it to Netflix or any other.) So it does raise an issue as to whether Amazon is taking its Prime Members on a ride when they are being asked to pay twice for the delivery – once by an annual price and then again at the pay point unless they are happy to toe the Amazon line and buy only the selected Prime eligible items.

18 Comments

Original Poster

The images with the prices:
http://i64.tinypic.com/o0p7hz.jpg
http://i64.tinypic.com/s2tv04.jpg

http://i64.tinypic.com/2hoe6xe.jpg
http://i68.tinypic.com/fp9gl1.jpg

http://i65.tinypic.com/30svd4j.jpg







Edited by: "jfowler" 1st Dec 2016

The above cheaper tree isn't sold by Amazon but a marketplace seller.

As Sy said your examples so far aren't Amazon themselves,have you any others that are?

In my opinion it has always been that way.
They get their delivery costs back anyway - by charging more for Prime items.
I have a student Prime account but ALWAYS shop around before purchasing anything, anywhere but others with less time may be prepared to pay extra to ensure that they get the goods they want sooner.

I've tried to replicate this with items only sold and dispatched by Amazon and cannot find 1 with a price difference so far. As others have said the examples above are comparing a market place seller (with free delivery) and Amazon with Prime delivery.

Lots of market places sellers are selling cheaper then Amazon at the moment, even when you include delivery!

Thought its to be expected, Amazon made a name selling at low prices, people will always believe that even after the fact has passed. Who remembers Ebay about 2014!

I have found that the majority of the time, Amazon prices are slightly more expensive than other sellers.
Some items are cheaper though. Just depends what the item is.

This has been happening forever, Prime prices tend to be a little higher than the 3rd party sellers, so customer ends up paying the same/more when P&P is included, especially if the 3rd party seller included free P&P.

:p:p

Gentle_Giant

This has been happening forever, Prime prices tend to be a little higher … This has been happening forever, Prime prices tend to be a little higher than the 3rd party sellers, so customer ends up paying the same/more when P&P is included, especially if the 3rd party seller included free P&P.



I kinda disagree that the 3rd party works out cheaper. Amazon give 24 hour delivery to myself in N.Ireland, on normal websites have you ever priced how much the 24 hour service (if even offered) actually is especially to N.Ireland. Free P&P doesn't make it 24 hour.
As others have said you will notice it does not apply to products dispatched by Amazon the reason for the price difference is the 24 hour option and also Amazon will charge the 3rd party seller for warehousing etc. Off course we are all savvy shoppers and if you don't care for 24 hour service off course we all know to untick that prime button and be careful that the item is not shipping from outside EU.

Gentle_Giant

This has been happening forever, Prime prices tend to be a little higher … This has been happening forever, Prime prices tend to be a little higher than the 3rd party sellers, so customer ends up paying the same/more when P&P is included, especially if the 3rd party seller included free P&P.


If it's sold direct by Amazon you problems get fixed a lot quicker and you have next to no chance of the seller going bust.

Its pretty simple really, you pay for Amazon Prime, they will promote their Sold and Despatched by Amazon products to you that available for quicker delivery.

Its your job to click the button under the price that says xx New from £xx.xx and check out the rest of the sellers.

Why would they promote someone else products over their own regardless on price!!!
Edited by: "charleaward81" 1st Dec 2016

Yes I feel that they do unless it is a prime offer

groenleader

Who remembers Ebay about 2014!


Oh what happened?

cecilmcroberts

I kinda disagree that the 3rd party works out cheaper. Amazon give 24 … I kinda disagree that the 3rd party works out cheaper. Amazon give 24 hour delivery to myself in N.Ireland, on normal websites have you ever priced how much the 24 hour service (if even offered) actually is especially to N.Ireland. Free P&P doesn't make it 24 hour. As others have said you will notice it does not apply to products dispatched by Amazon the reason for the price difference is the 24 hour option and also Amazon will charge the 3rd party seller for warehousing etc. Off course we are all savvy shoppers and if you don't care for 24 hour service off course we all know to untick that prime button and be careful that the item is not shipping from outside EU.



Never paid for "Next Day", and guess what, 90% of the time it turns up the next day, the same is true of many online stores; I never pay expedited delivery any longer, ditto for Saturday deliveries..

jfowler

When you search for items on Amazon you can find some that are cheaper … When you search for items on Amazon you can find some that are cheaper and eligible for free UK delivery. If you repeat the search after ticking the option under Prime eligible, the same item is now available under Prime but at a higher price.


When you have found the item you are interested in, drop its ASIN on the end of the generic part-URL below to find all prices, including the ones that are Prime-eligible. So for your Duracell example: amazon.co.uk/gp/…AA/

AndyRoyd

When you have found the item you are interested in, drop its ASIN on the … When you have found the item you are interested in, drop its ASIN on the end of the generic part-URL below to find all prices, including the ones that are Prime-eligible. So for your Duracell example: https://www.amazon.co.uk/gp/offer-listing/B00CP4DLAA/



That doesnt always work, because a lot of sellers create a new ASIN, even if it is already listed on Amazon.

AndyRoyd

When you have found the item you are interested in, drop its ASIN on the … When you have found the item you are interested in, drop its ASIN on the end of the generic part-URL below to find all prices, including the ones that are Prime-eligible. So for your Duracell example: https://www.amazon.co.uk/gp/offer-listing/B00CP4DLAA/



Or instead of doing all that you could click on the other buying options (or the x new from x price) which displays the exact same page.
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