Is it time for a little honesty in retail?

11
Found 15th May 2008
I ask as we still see everywhere charging the odd penny off of a large figure sum for white and electrical goods. I don't want to be treat like a patient on a psychiatrist's couch when I buy a TV. I'm happy to pay £1000 rather than £999.99, as I am (believe it or not!) totally aware that I am spending a penny less than a grand. I don't need to be tricked into thinking I am spending less, as I know I am not.
So I ask the above question. Is it time we were treat like adults, and not imbesiles, by chain retailers? Would you rather pay £1000 rather than getting the odd penny back in change? Or the odd fiver off of a £10k car? It blatently treats the customer like a moron to be honest.

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how many things do you buy over a year that are marked down from round figures to .99 or .98. lots i wouls guess, it all adds up. do you think that stuff for 37 pence should just be charged 50p or a pound too? the less the better imho! however odd the price.

look after the pennies and the pounds take care of themselves!

Original Poster

GIJimmy;2105366

how many things do you buy over a year that are marked down from round … how many things do you buy over a year that are marked down from round figures to .99 or .98. lots i wouls guess, it all adds up. do you think that stuff for 37 pence should just be charged 50p or a pound too? the less the better imho! however odd the price.



I agree to a point, but how many of those 999.99 items would be 998.21 if they hadn't been rounded up? You are not saving a penny, more like paying £1.12 over the odds, truth be told! The .99 figure is a mere psychological ploy. The 'love child' of some marketing guru in some city in some cynical metropolitan marketing jungle.

im sure the reason for prices ending in 99 is so staff have to open the till to give change so there,s less chance it goes in their pocket

Apparantly M&S who round things up to the pound make a fortune by NOT doing this, millions of pounds per year extra.

Seriously tho......theres better things to get wound up ova.

'Sales', 'special purchases', 'summer offers', 'price crashes' all of the same ilk. Is anyone actually fooled/tempted by these? I think that the same logic is behind all this guff as leads to the Olympic logo, rebranding of major companies - what was Royal Mail changed to and then changed back? Marketing!!

Original Poster

kungfu;2105481

Apparantly M&S who round things up to the pound make a fortune by NOT … Apparantly M&S who round things up to the pound make a fortune by NOT doing this, millions of pounds per year extra.Seriously tho......theres better things to get wound up ova.



Is there a rule that says it has to be rounded up? I just want to pay the right price, whether it be 50p for a light bulb (as opposed to a rounded up 59p) or £1000.21 for the TV in the example. I'm using the .99 arguement to illustrate the point. I'd be happy to pay £999.99 for a telly if that actually WAS the price it costs, just as i'd be happy to pay 46p for a 46p light bulb. But we get ripped off, and it is even disguised (the real rub of the matter!) as if we are saving the odd penny when we are really paying a rounded up price :x

Scribbles;2105598

Is there a rule that says it has to be rounded up? I just want to pay … Is there a rule that says it has to be rounded up? I just want to pay the right price, whether it be 50p for a light bulb (as opposed to a rounded up 59p) or £1000.21 for the TV in the example. I'm using the .99 arguement to illustrate the point. I'd be happy to pay £999.99 for a telly if that actually WAS the price it costs, just as i'd be happy to pay 46p for a 46p light bulb. But we get ripped off, and it is even disguised (the real rub of the matter!) as if we are saving the odd penny when we are really paying a rounded up price :x



LOL, to my knowledge no one is saying anything of the sort .....they put something out for a price, if you like that price you buy it. Easy innit. Sounds to me like your over complicating something and winding yourself up haha

Original Poster

kungfu;2105615

LOL, to my knowledge no one is saying anything of the sort .....they put … LOL, to my knowledge no one is saying anything of the sort .....they put something out for a price, if you like that price you buy it. Easy innit. Sounds to me like your over complicating something and winding yourself up haha



Probably lol
But I just know for a fact that all TVs don't cost £xxx.99 just like all RalphLauren twill shirts don't cost £74.99. And i'm darned sure that the retailers are not marking the stuff down by a penny :whistling:

Probably works both ways tho, say after mark up a tv was priced at 1003.23333333 recurring, then the will knock it down to 999.99 innit? looks nicer more than anything rather than some random price tags
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