Could be very useful for some people...................

John Lewis is extending its famed ‘Never Knowingly Undersold’ price promise to its online store.

The pledge has previously been limited to its bricks and mortar outlets, which matched the price of other retailers within an eight-mile radius.

Now the scheme, which dates back to 1925, will also apply to John Lewis’s fast growing internet operation.

The company, which is owned by its employees, has now decided to match the web prices charged by other retailers which have mainstream high street or shopping mall outlets.

However it will NOT match prices charged by web-only retailers such as AMAZON, which don’t have the same building and staffing overheads

‘We have, for 85 years, matched the prices of our high street competitors when they lower their prices and “Never Knowingly Undersold” has become the bedrock of our business.

‘It is our promise on quality, price and service. ‘We understand consumers now wish to shop in different ways – be it in store, on the phone or online.

‘To provide a consistent brand proposition as well as quality and uniform service to all of our customers, John Lewis now makes the following commitments:

‘We will check the nationwide prices of national high street competitors, including prices on their websites and during sales, and match their prices;

‘We will check and match the prices of high street competitors local to our shops, including their sale prices;

‘We will match a price before a customer purchases, or refund the difference for up to 28-days post-purchase, against any high street competitor in the UK.’

The company caused controversy in 2007 when it limited the extent of the price match promise to within eight miles of its stores.



Well I know Comet have done it forever, but John Lewis will get more sales through this no doubt.


Personally I think trading standards should force them to remove "Never knowingly undersold" as their motto becuase its a blatant lie. If it was the case, they would have reduced the price of items I've successfully got them to price match..... but they never do.

So a big fail for John Lewis and limp powers of trading standards.

If I can we get most of our stuff from John Lewis. I may be wrong but their customer service just seems to be better than the likes of Currys. We had a problem with a TV and they took it back with absolutely no problems. They also have price matched a couple of times with no problem so I am really pleased with this and will always check prices. Given the choice I will buy from John Lewis.
I guess its all down to personal experience at stores.

Don't like it when they use the words " Never Knowingly Undersold" ............just say nothing like amazon,they could be a few pounds more but i love their services.

They will only match online prices if the guarantee is like for like apparantly.

Original Poster

OK guys. Even for the sake of a few quid, would far rather buy from JL than others .e.g Currys etc. I have had some items 2-3 yrs and they still replaced it with new stuff when it developed a minor fault.

I love Amazon and use it a lot. But a lot of hassle to return items to them.

I now have a lot more options
Edited by: "iglimpse" 24th Sep 2010
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