I wanted to get a new Kindle during the Prime Day promotions so submitted a trade in request for my current device. Unfortunately, by the time they receive and assess the device, Prime Day will be over and I'll end up paying more.
Bearing that in mind, I went onto live chat and asked if they'd honour the pricing until my device had been received/assessed. They wouldn't but the agent gave me a £15 discount off a new Kindle; discount applied at checkout.
I went for the kids version for the following reasons:
-2 years accidental damage cover
-Kindle case included
Usual Price £99.99. Price after Prime Day reduction and discount from live chat was £39.99