Feels like a really nice gesture on the part of the chain to do this in the time of need.
From The Website
#SERVINGSMILESTo help show our deep appreciation and support for the work critical key workers are doing in the battle against COVID-19, we're re-opening our first production site from today, solely to serve frontline and community heroes.
We've pledged to serve half a million ‘smiles’, through the delivery of half a million of our signature original glazed doughnuts to hospitals, charities, food charities and food banks, police stations, carers and other critical key worker groups.
With this small gesture, we hope to bring even a brief moment of much needed lightness to those who are working tirelessly against the pandemic
Hope it helps someone.