Mispricing Online?!?

Found 21st Aug 2006
Hi Guys,

I was wondering if someone "in the know" could clear up the law as regards mispricing of goods online?

I see these mispriced items from time to time, and yerterday ordered two Panasonic 42" Plasmas that were clearly mispriced, only to receive an email from the retailer cancelling the order due to the error.

Is it just an urban myth that the retailer is obliged to honour the advertised price, and is the law different online, as opposed to buying in the high street?

Community Updates
This is what trading standards have to say :-

Shopping on the Internet

Your rights when buying over the Internet are the same as when you buy goods from the high street. See 'Buying goods – your rights' leaflet. However, you may also have additional rights under The Consumer Protection (Distance Selling) Regulations 2000, see 'Shopping at home: your guide to the Distance selling regulations' leaflet.

The Price is Right!

Under law, a retailer is entitled to decide the price he wants to charge for his goods.

[SIZE="2"]The price on display is simply what the law calls an 'invitation to treat'. In the same way you don't have to buy goods from anyone, a retailer is under no obligation to sell you anything.[/SIZE]
You cannot insist that a shop sells you anything at a marked price, whether or not they have made a mistake.

The law does not allow prices to be fixed and, contrary to common belief, goods are not subject to price controls.

What are RRP and MRRP?

The recommended retail price (RRP) and manufacturer's recommended retail price (MRRP) are suggested prices or price guidelines. Retailers can undercut these prices if they wish, so you should shop around for a bargain.

It is illegal for shops to sell things at more than their advertised price. Our advice would be that the business should have a checking system to prevent pricing errors and ensure that any identified are quickly corrected.

As long as shops clearly show the price of goods, they are under no obligation to price each item individually.

If you think a shop is deliberately trying to mislead you, or are unhappy at the way a shop advertises its prices, you should call your nearest Trading Standards Service, which has powers to investigate.

Special rules

In some cases, special pricing rules must be observed.

Restaurants, pubs, and cafes which serve food have to display a price-list and tell you whether there is a service charge, and pubs have to list the price of various drinks.

Petrol stations must show the unit price of petrol at the pump.

All retailers must price their goods to include VAT. This rule does not apply to business sales or the price of services, although if services are sold to consumers and the price is quoted exclusive of VAT, it must be made clear that VAT will be added.

It is also against the law for a shop to pretend that goods have been reduced from a higher price to a lower one.
If you order goods, and later the shop says the price has gone up, you should only have to pay the price you saw when you ordered, unless you were told there might be an increase. To be certain, ensure you get the price in writing.

This leaflet is not an authoritative interpretation of the law and is intended only for guidance. For further information, please contact your local Trading Standards Service.
The online shops get away with pricing errors by saying they no longer have the stock. Its hard to prove they are telling fibs in cyber space .......
WoW! What a comprehensive answer!

Thanks Caroline

You are welcome !!
I have been duped by the too good to be true offers before and wanted to know my rights when they fob you off with a cancellation email
I was under the impression that they had to sell you an item regardless of the mistake but that is a myth !!
But I am sure a lot of the offers never exist and that is breaking the law
But how can we prove that? :confused:
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