mvi dvd ???????

Hi can anyone tell me what a mvi dvd is? My hubby wants Linkin Parks latest album and I have come across this but dont know what a mvi dvd is, any help is appreciated.
Minutes to Midnight: Parental Advisory/Special Edition cd/+Mvi dvd

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Apparently the MVI stands for "Music Video Interactive"

What is MVI?Short for Music Video Interactive, MVI DVD technology offers … What is MVI?Short for Music Video Interactive, MVI DVD technology offers exciting new features beyond those of a standard DVD, bringing you closer than ever to your favorite artists and their music.MVI discs play in all standard DVD players, and in computers and gaming consoles with DVD drives. Like standard DVDs, they cannot be used in CD players. MVI disc contents can include: * Full album audio with superior sound quality * MP3 files of all album tracks, for easy transfer to a PC and digital music player * Video interviews, behind-the-scenes documentaries and other video content * Interactive features that let you create your own ringtones or audio/video mixes * Digital booklets * Online access to additional artist info * Song lyrics, photo galleries, posters, wallpapers, buddy icons and other extras

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