Well, that's a little different and looks like trying to take on the recent gravynnaise that was at KFC.
All 3 will be incoming to supermarkets around April and will be at Morrisons and Iceland first, if i see a confirmed date i'll update.
Hellmann’s has added a trio of flavoured mayonnaises, including a Gravy Mayonnaise it claims is a first to market in retail.
The trio – Gravy Mayonnaise, Coronation Mayonnaise and Chilli Charger Mayonnaise – are billed as being inspired by “Britain’s best-loved restaurant sauces”.
The Gravy flavour was “the perfect dipping sauce for chicken and chips”, said the brand, and was “inspired by a well-known chicken takeaway”, while the Coronation flavour offered “a tangy and jubilant” option for sandwiches.
The Chilli Charger, meanwhile, had “a hot umami taste” and was “ideal for pairing with all chicken dishes”.
Gravy Mayonnaise would bring “exciting new flavour to kitchens and allows shoppers to experiment with a variety of occasions”, said Georgina Bradford, foods marketing director at Hellmann’s owner Unilever.
The trio will roll initially into Iceland and Morrisons in April, in squeezy bottles made from 100% recycled plastic which are 100% recyclable (rsp: £2.25/250ml). A wider retail rollout will follow over the coming months.
Source - The Grocer
All 3 will be incoming to supermarkets around April and will be at Morrisons and Iceland first, if i see a confirmed date i'll update.
Hellmann’s has added a trio of flavoured mayonnaises, including a Gravy Mayonnaise it claims is a first to market in retail.
The trio – Gravy Mayonnaise, Coronation Mayonnaise and Chilli Charger Mayonnaise – are billed as being inspired by “Britain’s best-loved restaurant sauces”.
The Gravy flavour was “the perfect dipping sauce for chicken and chips”, said the brand, and was “inspired by a well-known chicken takeaway”, while the Coronation flavour offered “a tangy and jubilant” option for sandwiches.
The Chilli Charger, meanwhile, had “a hot umami taste” and was “ideal for pairing with all chicken dishes”.
Gravy Mayonnaise would bring “exciting new flavour to kitchens and allows shoppers to experiment with a variety of occasions”, said Georgina Bradford, foods marketing director at Hellmann’s owner Unilever.
The trio will roll initially into Iceland and Morrisons in April, in squeezy bottles made from 100% recycled plastic which are 100% recyclable (rsp: £2.25/250ml). A wider retail rollout will follow over the coming months.
Source - The Grocer
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17 Comments
sorted by"Dear Hellman's
Why have you released these flavours of mayonnaise?:
1 - Gravy - Leave that to the experts at KFC
2 - Coronation - You forgot to add "Street", and no one eats mayonnaise whilst watching the soaps
3 - Chilli Charger - I didn't know chilli had a battery that needed to be charged?
Please respond immediately and provide me with vouchers for free mayonnaise, which still won't satisfy me as I hate mayonnaise
Yours mayonnaise-ingly
andrewworrall1 the Pepsi Max addicted hotukdealer"
Okay, okay, I'll get my coat 🧥 (edited)
Not a fan either tbh, but enjoyed the play on words
One of my favourite phrases
You mean gravy-yard? I know, don't quit the day job
Can't wait , at least the price will be better.
Was in my morisons Wednesday