Pizza hut is changing its name!

..to PASTA HUT! see post 2 for article!

17 Comments

Original Poster

The chain, which launched its first restaurant in Britain in 1973, is replacing its pizza-focused menu with a menu consisting mainly of pasta dishes.

This means that as well as the traditional deluxe pizzas, customers will also have the option of ordering more sophisticated dishes such as tomato and mozzarella mezzaluna and prawn and crayfish arrabiata.

The re-branding is part of an £18 million revamp package designed to attract new customers and move it into more upmarket terrain.

As part of the revamp, the chain is temporarily naming 30 of its branches Pasta Hut.

Pizza Hut boss Alasdair Murdoch said: "We've really been on a journey for four or five years, trying to make our food better, offer more variety and quality for the customers.

"Now we're putting our food above the parapet. We're trying to say to people: 'Yes, we're great at pizzas, but we're also great at salads and pasta.' Pasta is around 3 or 4 per cent of our sales. I'm very sure in a couple of weeks' time that will be 10 per cent."

Mr Murdoch said they have also upgraded their distinctive salad bar and have made improvements in areas including the nutrition and quality of ingredients in their pizzas and pastas.

A statement from the company also says that the restaurant plans to sneak 'hidden vegetables in kids' meals'.

The re-naming is for a trial period only and customers can offer their thoughts on the new-look restaurants at Pastahut.co.uk.

The company will be keen to hear feedback from customers since the decision to change such a big, household name is potentially a very risky one.

In 1998, Kellogg's briefly changed the name of Coco Pops to Choco Krispies in the United Kingdom, Republic of Ireland, and South Africa so that they could be in line with Germany and Spain, where it is known by this name. However, after falling sales and a telephone poll in which the British public voted, its name was reverted in 1999.

Another classic British brand Opal Fruits were renamed Starburst in 1998, the name under which they had been exported to the US in the seventies. The original name is now set to return in celebration of the tenth anniversary of the change.

Cadbury reintroduced the Wispa last year after an internet campaign which also involved protesters storming a stage at the Glastonbury festival

Original Poster

snickers is a stooooooooooopid name!

didnt no that, thanks lets hope their pasta is as good as their pizzas will give it a go.

i always prefered opal fruits.

sarbjeet_;3131378

didnt no that, thanks lets hope their pasta is as good as their pizzas … didnt no that, thanks lets hope their pasta is as good as their pizzas will give it a go.



I would like to say the same, but I know that I couldn't go into a Pizza/Pasta Hut and let them bring me pasta instead of pizza - I would have to try the pasta as a side dish :giggle:

they should have called it pizza pasta hut house lol

khalifazed;3131460

they should have called it pizza pasta hut house lol



that made me smirk

Haven't been in a Pizza hut for several years. If their pasta is as bad as their pizza, I won't be going anywhere near Pasta Hut either.

How cheap is Pasta for them to produce :whistling:

Same goes for the pizzas, cost to them is around 50p a pizza!

Original Poster

peodude;3131542

How cheap is Pasta for them to produce :whistling: Same goes for the … How cheap is Pasta for them to produce :whistling: Same goes for the pizzas, cost to them is around 50p a pizza!



really????? wow!

starsparkle2311;3131371

Are snickers ever gonna be marathon again?



Old news:

dailymail.co.uk/new…tml

Stupid.........As about 20 years later...............They are going to change it back to PIZZA HUT i bet !!!

they should buy out pizza express and there sorted for a couple of years

"...designed to attract new customers and move it into more upmarket terrain"

ah, "pasta hut" - that's some good re-branding. i'm guessing they'll be basing their new interior designs on those really swanky upmarket huts. like those ones made of mud and sh1t.

Mrs.Z;3131403

I would like to say the same, but I know that I couldn't go into a … I would like to say the same, but I know that I couldn't go into a Pizza/Pasta Hut and let them bring me pasta instead of pizza - I would have to try the pasta as a side dish :giggle:



Agree. I couldnt go to Pizza Hut / Pasta Hut and not get a Pizza! I love their cheesy bites meat feast pizza, yummy!

Just had a look on their website were they have a vote going on saying should we change our name, I think its about 70% saying they should keep it as Pizza Hut! Lol!

FFS! Me and my mate were thinking of opening a fast food pasta shop.

What chance now do we have of being sucessful?!

That's that idea down the drain:w00t:
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