Pizza Wars: Domino's Trademarks Pizza Hut's Product Names In The UK

Found 30th Oct 2008
Pizza Hut is testing a new type of pizza in Florida and Texas. It's called the 'Natural Rustica' and according to Brand Republic, the pizza features "sauces made from organic tomatoes and toppings without artificial preservatives. To enhance its premium credentials, the range is made from a multi-grain crust of traditional pizza dough and wholegrain infused with honey and olive oil." Honey? Anyway, Domino's must like this idea because they've trademarked the "Natural Rustica" name in the UK.

consumerist.com/507…-uk

4 Comments

Banned

Thought they were called Pasta Hut now?

ODB_69;3332587

Thought they were called Pasta Hut now?



Just a temporary thing as a marketing gimmick, isn't it?

the adverts just stating it does more than pizza, confusing really. But its like weetabix doing oats etc.
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