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    Selling lager below cost price should be banned, says Tesco

    Although it appears that Tesco is the only one actually doing this, d'oh

    6 Comments

    Original Poster

    Tesco has emerged as the only supermarket to be 'caught' pricing its alcohol below cost since calling on the Government to outlaw the practice only a month ago.

    According to research compiled for Financial Mail, the supermarket sold Stella Artois lager at 6p below the cost of tax and excise duty alone, the day after saying below-cost sales should be banned.

    It was also selling 24 cans for £10 in a promotion the weekend before it made its plea, according to market research firm Assosia.

    Read more: dailymail.co.uk/mon…tml

    Loss leaders to be banned?

    Apart from Sainsburys, asda, morrisons etc.

    Daily Fail site is getting a battering today :roll:

    Original Poster

    thesaint;8926630

    Loss leaders to be banned?



    I don't think the issue is the loss leader, more selling it for less than tax alone. Part of the tax on alcohol and cigarettes is to control the amount being consumed.

    Banned

    wait a minute are we complaining about getting cheap beer here...?:?
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