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    Shock & Horror - Asda and Tesco ripping people off

    guardian.co.uk/bus…ces

    Supermarket giants Tesco and Asda dramatically increased prices on key items in the runup to Christmas in what an independent expert has called "a systematic, cynical and aggressive attempt to exploit demand", a Guardian investigation can reveal. Batteries, lightbulbs, medicines, Christmas drinks and must-have children's toys were among essentials whose prices were increased.

    Both companies ran marketing campaigns before Christmas and at New Year boasting of thousands of price cuts but many consumers will have been unaware that they were also raising thousands of prices in the same period.

    Data acquired from third party analysts and published on our website shows that between 9 and 22 December 2009, Asda increased prices on more than 2,000 lines while Tesco upped the price of over 1,500 lines. Professor John Bridgeman, the former director general of the Office of Fair Trading who conducted official inquiries into the supermarket sector, said that in his view the data showed "a cynical attempt to exploit demand in the week before Christmas and force prices up" and "extract maximum profit" from shoppers who were too busy to go elsewhere.

    In Asda products that doubled or nearly doubled in price immediately before Christmas included a four-pack of Duracell Plus AA batteries, certain razor blades, gravy pouches, Lemsip, toothbrushes and pickles; Walkers Sensations crisps went up 45%, a 1.25-litre family bottle of Coca Cola went up 37%. In Tesco Nurofen was up 33%, a pack of Warburton's teacakes up 34.4%, a bottle of Beefeater gin was up 37.6% and various lightbulbs were up over 20%, for example. The must-have toy for girls, the Peppa Pig playset, went up 50% from £19.97 to £29.97 on 19 December.
    - mccririck

    23 Comments

    Scum. You just cant trust these big oligarchies.

    Interesting that it's just Tesco and Asda who seem to have been up to these tricks though.

    btw take the shock & horror bit out of the title it's a bit lame.

    Banned

    Shops raise prices of high demand items? Surely not!

    master_chief;7829013

    Shops raise prices of high demand items? Surely not!



    Haha. Pretty mindless comment. It was cynical and they are being shown up for doing it, and rightly so.

    Original Poster

    I do not find it overly surprising.

    But quite funny how they advertise price reductions while raising all around

    Davidben83;7829080

    I do not find it overly surprising. But quite funny how they advertise … I do not find it overly surprising. But quite funny how they advertise price reductions while raising all around



    Exactly. I'm really glad they've been shown up for doing this. You cant trust supermarkets. I never got my 2D Maglite from Asda Direct for £6 either they cancelled the order, *******s.

    Urm it's called supply and demand, and as far as I can see they can charge what they want. You don't have to buy from them. Of course this thing happens at Christmas, did you not see the amount of people crammed in there buying for their life?

    pinkleponkle;7829119

    Urm it's called supply and demand, and as far as I can see they can … Urm it's called supply and demand, and as far as I can see they can charge what they want. You don't have to buy from them. Of course this thing happens at Christmas, did you not see the amount of people crammed in there buying for their life?



    WHOOOOOOOOOOSH! Missing the point.

    It's called inviting a comsumer backlash. Note that Sainsbury's, Waitrose and Morrisons did not do this.

    Shock & Horror - Businesses making a profit!

    Maybe they should buy and sell the food at cost prices.

    Argos, Currys and more do this as well, it's to satisfy the requirements for a January "Sale"

    peodude;7829185

    Shock & Horror - Businesses making a profit!Maybe they should buy and … Shock & Horror - Businesses making a profit!Maybe they should buy and sell the food at cost prices.Argos, Currys and more do this as well, it's to satisfy the requirements for a January "Sale"



    Eh, totally bizarre post there, well done.

    Always amazing how so many people miss the point and seem to think other people dont recognise the fact that businesses need to make a profit.

    Comsumer basklash? You having a laugh, let's see if this stops everyone doing their shopping at either Tesco or Asda, no didnt think so.

    No one cares.

    DFS sell their stuff at one store in the entire country very expensively so they can then put it in a sale at a dramastically reduced price in all the other stores and state it's a massive saving. The public on a whole are thick and can be fooled very easily.

    pinkleponkle;7829220

    Comsumer basklash? You having a laugh, let's see if this stops everyone … Comsumer basklash? You having a laugh, let's see if this stops everyone doing their shopping at either Tesco or Asda, no didnt think so.No one cares.



    I do. I love how you speak for everyone in your posts, it's a pretty arrogant standpoint.

    Have a look at the market share they hold, will it be damaged over this report?

    Banned

    mccririck;7829116

    Exactly. I'm really glad they've been shown up for doing this. You cant … Exactly. I'm really glad they've been shown up for doing this. You cant trust supermarkets. I never got my 2D Maglite from Asda Direct for £6 either they cancelled the order, *******s.



    You can't trust them? It's not like they advertised the products in question at a lower rate then sold them higher instead. The prices were there on the shelf for all to see, people see that price and make the decision to purchase. Looking at the examples I wouldn't say the items were necessities.

    Also were the items in questions being sold at prices beyond their RRP? I wouldn't have thought so, perhaps the supermarkets had them well below RRP before that (most likely).

    I notice you mention all the other supermarkets that didn't do this. Well the big surprise there is that they are much more expensive than Asda and Tesco, I know this because I like to alternate the shopping between Asda, Morrisons, Tesco and Waitrose. Trust me it is always much more expensive at Morrisons and Waitrose. So they obviously don't have the margins to play with that Asda and Tesco do, in otherwords if Waitrose for example raised any of their prices anymore they would be more expensive than RRP.

    In summary, Asda and Tesco could raise the prices of every single product in their stores and still be cheaper than the competition. That's all that matters to the customers and why this report won't make a difference.

    haha my dad always keeps an eye on all prices, we go sainsburys in the main so couldnt get screwed by this

    Banned

    mccririck;7829239

    I do. I love how you speak for everyone in your posts, it's a pretty … I do. I love how you speak for everyone in your posts, it's a pretty arrogant standpoint.



    This is the guy who complained about the price of creme eggs to the OFT.

    crse2008;7829823

    haha my dad always keeps an eye on all prices, we go sainsburys in the … haha my dad always keeps an eye on all prices, we go sainsburys in the main so couldnt get screwed by this



    hahaha who cares..

    Jed Maxwell;7829862

    hahaha who cares..



    ME! if you dont care, dont comment! :whistling:

    This is not news, it has been happening for years. The likes of Tesco and Asda are crippling the supply market, all for us to think we are getting the better deal, in the end the only people who will be sorry is us!!

    They have to make their money somehow though don't they??

    When they give you £1 off a certain product, you can guarantee they will be making more than £1 on the other products.

    Two things that dont go together, cheapest baskets and record profits!!!! (TESCO)

    I work in a local butchers and they have just raised the price of ham shanks 20p just because their selling well. Think its disgusting and refuse to add on the extra 20p!

    Banned

    SamanthaEdwards;7832293

    I work in a local butchers and they have just raised the price of ham … I work in a local butchers and they have just raised the price of ham shanks 20p just because their selling well. Think its disgusting and refuse to add on the extra 20p!



    Greed.

    I hope people notice and go elsewhere.

    a four-pack of Duracell Plus AA batteries, certain razor blades, gravy … a four-pack of Duracell Plus AA batteries, certain razor blades, gravy pouches, Lemsip, toothbrushes and pickles; Walkers Sensations crisps


    Well they really exploited the Christmas market picking these items!!!

    You notice the "review" only picked on Asda and Tesco? It's cos they are the 2 biggest supermarkets. I would bet you that sainsbury's, morrisons and co-op also do this. PC world and curry's are known for it.

    JJB sports got done not long ago for price fixing and so did BA and Virgin Airways.

    My point is all businesses will do it to advertise a "sale".It's not uncommon and isn't going to stop.
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