SKY VIP - could spell the end for the yearly discount dance.

13
Found 3rd Aug 2017
Sky Is Launching A Loyalty System To Reward Longest Serving Customers

There are plenty of loyalty schemes for different types of companies like airlines or credit cards, which give some customers access to a luxury lounge or discounts or early access to tickets.
Now it looks like broadcasting giant Sky wants to get in on the action, by allowing some of its longest serving customers to get free broadband upgrades, sneak peaks at some TV shows and Sky Q.
Customers who have been with the company for up to three years will be considered silver members. That gets bumped up to gold when you reach three to eight years with Sky, while platinum is reserved for those users with eight to 15 years' experience. And then there's black membership - for Sky customers of more than 15 years.
According to Alphr, VIP Sky members can get their hands on some juicy events including:
Access to prize draws for experiences including a trip to Iceland to see the filming locations for Game Of Thrones. Free tickets to sporting events including the Premier League and EFL, international and domestic cricket, Autumn Internationals, the NFL International Series and European Tour Golf, as well as exclusive Sky Sports events where customers will get VIP treatment and hospitality. Free tickets to exclusive cinema preview screenings across the country. Free tickets to other events across the UK, which include being in the audience for Thronecast, Soccer AM and A League of Their Own; tickets to National Theatre Live screenings and tickets to Goodwood.
Stephen Van Rooyen, Sky's UK and Ireland Chief Executive, has told the Sun: "The launch of Sky VIP is about putting our existing customers first and showing we value their loyalty.
"This isn't about tactical deals or collecting points - it's about offering genuine experiences and benefits we know our customers value and which only Sky can offer.
"That's why we are gathering every single ticket that we have from our sports partners and giving them to our customers, alongside free tickets to exclusive film previews and money-can't-buy experiences."
Sky had already launched a similar system in Italy before waiting to see how it could adapt the program to a UK audience. But Marketing Week says customers will have to download the app to gain access to scheme, because the broadcaster wants more people to use it.
Community Updates
Misc
13 Comments
31613111-56zLw.jpg
So tell me, how does this spell the end to yearly discounts?
Never.....
31613223-J9SIv.jpg
Prize draws? Really? Is that it?
cancelling my sky tomorrow, going for freesat, just a rip off for the basics nowadays.
Broxy3rd Aug

So tell me, how does this spell the end to yearly discounts?

They will more than likely use this as an excuse not to give discounts. They will say we can't offer discount as we have a discount system ^^^ in place depending on how long you have been with us. I may be wrong but it's the way a lot of corporations are going these days.
barrel248 h, 21 m ago

They will more than likely use this as an excuse not to give discounts. …They will more than likely use this as an excuse not to give discounts. They will say we can't offer discount as we have a discount system ^^^ in place depending on how long you have been with us. I may be wrong but it's the way a lot of corporations are going these days.


Hardly a discount system. It's a loyalty system.
barrel2417 h, 12 m ago

They will more than likely use this as an excuse not to give discounts. …They will more than likely use this as an excuse not to give discounts. They will say we can't offer discount as we have a discount system ^^^ in place depending on how long you have been with us. I may be wrong but it's the way a lot of corporations are going these days.


No way. They would rather have you paying 50% than not paying. Nothing here changes that.
So they introduce this just after I cancelled my sub after 4 years of doing the dance.
Ah well, Netflix, Amazon and Disney life will have to do
I have done the dance three/four times and I am still gold... has no effect at all...

also the rewards are rubbish and VERY limited, id rather save the 60 odd quid a month and buy my own premier league ticket!

I currently am saving over 60 a month after the yearly back and fourth...
Sky subscriptions are down and even the churn on accounts is down , I hardly imagine they will be axing their renewals discounts , they can't afford to continue they are on.

i wouldn't worry about it
Oneday7713 h, 51 m ago

So they introduce this just after I cancelled my sub after 4 years of …So they introduce this just after I cancelled my sub after 4 years of doing the dance.Ah well, Netflix, Amazon and Disney life will have to do


I am the same as you, as soon as my deal is up, will be unplugging my sky cable and plugging it in to my freesat port on my tv, will continue with Netflix and Amazon Prime and subscribe to Disney Life for the wee woman, and that is all I need! Oh, and the multiple offers on NOWTV Movie subs that always pop up! Happy enough with that
Just upgraded / renewed and got 60% off with credit. Signed up for this and I am a Platinum Member, got the free DVD on the sky store and added free sky go extra for life (so says the advisor).
Post a comment
Avatar
@
    Text

    Top Discussions