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    Sony cuts the cost of making PlayStation (Evening Standard 30 Dec 08)

    Could be good news for us once the cut in manufacturing costs is passed on . . .

    thisislondon.co.uk/sta….do

    Sony cuts the cost of making PlayStation

    Consumer electronics giant Sony has reduced the cost of building the PlayStation game console by 35%, paving the way for a price cut next year.

    Industry researcher iSuppli says the latest PlayStation 3 console costs Sony $448.73 (£308.79) to produce, down from $690.23,

    The machine has 30% fewer parts than earlier versions. Sony has been lagging in the game-consoles field. US sales of the PlayStation 3 fell 19% in November from a year earlier while purchases of the Nintendo Wii more than doubled and Microsoft sold 8.6% more Xbox 360 consoles.

    Falling costs bring Tokyo-based Sony closer to breaking even on producing a PS3, which sells for $399 in US stores and £300 in the UK.

    US consumers have this year bought 2.8 million PS 3 consoles, eight million Wii consoles and 3.3 million Xbox 360s.

    Sony chief executive Howard Stringer wants Sony's games division to be profitable in the year ending March 2009. In May, the company predicted the unit's ability to make money would help drive a 20% rise in operating income.

    The PlayStation division lost $3.4 billion in the past two fiscal years as the flagship player was outsold by Wii.

    10 Comments

    Here's hoping (still to dear for me ) but I think it will be next christmas when I get one, thats when the best deals come out as they try once again to get there share of christmas sales.

    Banned

    That's good news. I can now make my own PS3 for a lot less money. Thanks Sony!

    Imho this will just stop them making a loss with the current exchange rates.

    Banned

    no chance of reducing the prices as the dollar costs have actually risen by 40% in the last year so if anything they should be increasing the uk price!

    didnt realise that my ps3 80gb which worked out at £195 new actually cost sony about £500 to make!

    Banned

    DanJackson;3923210

    That's good news. I can now make my own PS3 for a lot less money. Thanks … That's good news. I can now make my own PS3 for a lot less money. Thanks Sony!


    do you ever say anything sensible? :whistling:

    Good for Sony, it won't be passed on yet anyway. The PS3's finally in decent demand.

    Banned

    csiman;3923517

    do you ever say anything sensible? :whistling:



    No. Whistle whistle whistle toot toot

    DanJackson;3923560

    No. Whistle whistle whistle toot toot



    Good on you. you understand the misc section more than most established hukd members.

    I'd rep you - if I repped anyone on here.

    Original Poster

    robtallica;3923587

    Good on you. you understand the misc section more than most established … Good on you. you understand the misc section more than most established hukd members.I'd rep you - if I repped anyone on here.



    Likewise lol ;-)

    I'll probably no longer play PS1 games as well as PS2.
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