Sony or Samsung Midrange 4k?

Found 30th Nov 2017
Which would be the best option out of the following?…tml…tml

The Samsung is a little more expensive but does come with £500 cashback when you buy the soundbar, subwoofer and blu ray player

What would you choose? Looking for a good deal on either to make my mind up currently
Community Updates
The XE85 is Sony's competition to the MU7000-9000 but it doesn't come in 49".

How do you use the TV? The MU7000 is a better home theatre TV - people sat directly in front, lights dimmed, high quality content - while the XE80 is probably better for a more casual TV watching. It's got wider viewing angles and will be a bit better in scaling up lower quality content (although both look soft compared to cheaper Full HD models).
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