Th Last Of Us Remastered - ps4

    Noticed this week that Game have increased the price of this in store to £44 (previously been consistently hovering around £35). Anyone else sensing a 50% off deal coming shortly?

    1 Comment

    Why 50%?

    Any retailer will attempt to increase their profit over a period where footfall will be the highest; the weekend immediately before Christmas Day being this very case.

    I expect a majority of revenue will be generated between the end of November & the end of January in any year, & this sustains the business for the remaining nine months.

    They are not the only retailer discovering that Black Friday/Cyber Monday has killed sales in December, & are probably looking to maximise profit given the relatively short time before consumers will expect sale prices to be introduced again.

    In order to stay competitive with other retailers, & to retain what little loyalty they may have left, they will follow suit with cutting prices within the next few days.

    Whether this will be 50%, or not, is just guesswork at this time.
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