The death of the single price?

10 replies
Found 31st Dec 2016
Have you experienced? Any discounts for leaving an online checkout basket in limbo?? Have you a different result for leaving in browsing cookies or clearing them???

If you've caught a train recently or booked a hotel or even taken an Uber minicab you'll be familiar with the idea that a fixed price for a single product is fast becoming a thing of the past. This practice of charging different prices based on how much people are willing to pay rather than the cost of production is known as price discrimination. The rise of online retailing and associated information on how we shop means that it is spreading.

Whilst being able to charge people exactly the amount they are prepared to pay for a product is obviously good for business but is it also good for the consumer? Philosophically, how does it affect our relationship with goods, services, and other customers, especially when there could be a difference of hundreds of pounds between what you've and your neighbour have paid? And how best to play the businesses who price discriminate at their own game?

10 Comments

Discount 'pop ups' have been around for a while
idiots with more money than sense.....

I got bored half way through the question. Too many words and not enough pictures.

Bit of a convoluted statement. This has been in practice for years. It's not a new thing.

Problem is though those with very little are usually willing to pay more to gain something they wouldn't normally be able to get, and those with a lot have easy access to the better prices..

stores like Brighthouse are prime example of this..

Its old fashioned really rather then new, fixed pricing is a relatively new concept.

haritori

Problem is though those with very little are usually willing to pay more … Problem is though those with very little are usually willing to pay more to gain something they wouldn't normally be able to get, and those with a lot have easy access to the better prices..stores like Brighthouse are prime example of this..


When I had very little I just saved what little I could, waited until I had enough, and bought things when they went on clearance.

The fact that instant gratification costs more if you can't afford it isn't really at the top of the list of social issues that warrant action.

I see this with Amazon with their prices changing daily or more than few times a day.
I add items of deals I want to post so I can take screenshots of the final price. But forget to clear the basket
and can see the price changes as they give you a warning of the price change.

Iv noticed prices change on basket items like days out or hotels when I was looking to stay at Alton towers hotel earlier in the year I'd put my stay date in look at price put a few other dates in come back to the first date and nearly each time it had gone up in price £20 or I'd look on the laptop but I'd put the exact same info in on my iPad and it be more on the iPad I remember their been a thread about this earlier in the year.
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