Thomas cook rebranding

25
Posted 24th Sep
I could be literally barking up the wrong tree here but does anyone else think that thomas cook are going to rebrand or just me?

i dont know, i get a feeling that in a few months when the dust has settled and other companies have hiked up their prices, thomas cook will rebrand & sell flights/packages cheaper.
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Oneday7724/09/2019 22:56

I’m sure Mike Ashley will buy up the name. Then use it as a brand under S …I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.


And then charge a shipping fee for passengers that want to collect their flight.
I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.
25 Comments
Wouldnt surprise me at all if there is a pre-pack deal and they just dump the debt. Seems to be the done thing these days.
I think the brand / reputational damage is far too great for the company to ever come back as 'Thomas Cook' or ever be associated with it. People just would instinctively not trust it & they would lose too many sales from what has already happened.
Firefly124/09/2019 22:31

I think the brand / reputational damage is far too great for the company …I think the brand / reputational damage is far too great for the company to ever come back as 'Thomas Cook' or ever be associated with it. People just would instinctively not trust it & they would lose too many sales from what has already happened.


People are stupid and will forget... As soon as prices are good they will be back...
Mr Foreign Company will be happy to buy the Thomas Cook brand name and use it.
It is the board of directors' personal names which are toxic.
This toxicity is well rewarded with bonuses though for their hard work and excellence.
I heard from a travel expert that a root cause was having ~600 retail shops...that's the toxin, but the toxicity should have started in the heads of the even better experts, the Board of Directors, and there weren't anyone pointing a gun to their heads to keep these retail shops.
Thomas Cook is still a nice trading name of historical value, the same could not be said of Carillion, BHS, Enron, Arthur Andersen, Lehman Brothers...
Edited by: "splender" 24th Sep
Unfortunately not possible under UK law . In the USA they would simply enter Chapter 6 Bankruptcy protection and start again/ carry on (not quite that simple but doable ) .

Can't be done in the UK though , any assets will be sold off (which won't cover the massive debt ) , so sadly its RIP Thomas Cook .
I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.
They could add "ed" to "Cook" and then find a word that rhymes with it
Oneday7724/09/2019 22:56

I’m sure Mike Ashley will buy up the name. Then use it as a brand under S …I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.


And then charge a shipping fee for passengers that want to collect their flight.
deleted90213924/09/2019 22:50

Unfortunately not possible under UK law . In the USA they would simply …Unfortunately not possible under UK law . In the USA they would simply enter Chapter 6 Bankruptcy protection and start again/ carry on (not quite that simple but doable ) .Can't be done in the UK though , any assets will be sold off (which won't cover the massive debt ) , so sadly its RIP Thomas Cook .


Yes it can, not sure what UK law you are reading. Got a £1 fancy a load of debt? buy it now and keep the name. Asset strip it maybe even get a bunch of public money, then rip off the pension fund and hey presto you are a hedge fund
Edited by: "thomasleep" 24th Sep
J4GG424/09/2019 23:06

And then charge a shipping fee for passengers that want to collect their …And then charge a shipping fee for passengers that want to collect their flight.


And not allow returns......
thomasleep24/09/2019 23:16

Yes it can, not sure what UK law you are reading. Got a £1 fancy a load of …Yes it can, not sure what UK law you are reading. Got a £1 fancy a load of debt? buy it now and keep the name. Asset strip it maybe even get a bunch of public money, then rip off the pension fund and hey presto you are a hedge fund



Well I've been listening with interest over the last couple of days to eminent lawyers explaining why it can't be done under UK law . However you obviously know better . Maybe you have missed your vocation ?
Oneday7724/09/2019 22:56

I’m sure Mike Ashley will buy up the name. Then use it as a brand under S …I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.


And a big sports direct mug of tea for £5.99 served in flight lol
Oneday7724/09/2019 22:56

I’m sure Mike Ashley will buy up the name. Then use it as a brand under S …I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.


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deleted90213924/09/2019 23:26

Well I've been listening with interest over the last couple of days to …Well I've been listening with interest over the last couple of days to eminent lawyers explaining why it can't be done under UK law . However you obviously know better . Maybe you have missed your vocation ?


Maybe, but I realised a long time ago not to believe everything I see on TV! (or hear on radio ) all depends upon your source really as you said listened. I do know that any business can be bought while in insolvency ie thomas cook kpmg will be activly seeking such an outcome, if for no other reason than it will draw out their role in the whole mess.
AMaky24/09/2019 23:28

And a big sports direct mug of tea for £5.99 served in flight lol


Then charge every time you need the loo. Probably at least 3 visits per mug.
I was involved in developing TC website and all the work is on hold.
They might comebacks and just sell package holiday, but I would not expect it to happen any time soon
Edited by: "napior" 26th Sep
thomasleep24/09/2019 23:31

Maybe, but I realised a long time ago not to believe everything I see on …Maybe, but I realised a long time ago not to believe everything I see on TV! (or hear on radio ) all depends upon your source really as you said listened. I do know that any business can be bought while in insolvency ie thomas cook kpmg will be activly seeking such an outcome, if for no other reason than it will draw out their role in the whole mess.



You are right of course , we should never listen to "expert " lawyers wheeled out by the likes of the BBC and Bloomberg to comment upon subjects they specialise in . Instead we should take heed of urban myths passed on by members of a shopping forum .

I'm no expert (that's why I listen to those who are ) . If you are referring to certain Football clubs and Stores that were bought for £1 ? That's because the buyers also took on the debt - and I don't think it ended well for any of them .
splender24/09/2019 22:47

Mr Foreign Company will be happy to buy the Thomas Cook brand name and use …Mr Foreign Company will be happy to buy the Thomas Cook brand name and use it.It is the board of directors' personal names which are toxic.This toxicity is well rewarded with bonuses though for their hard work and excellence.I heard from a travel expert that a root cause was having ~600 retail shops...that's the toxin, but the toxicity should have started in the heads of the even better experts, the Board of Directors, and there weren't anyone pointing a gun to their heads to keep these retail shops.Thomas Cook is still a nice trading name of historical value, the same could not be said of Carillion, BHS, Enron, Arthur Andersen, Lehman Brothers...


Agreed in principle, but not sure the 165,000 tcook customers would agree on the value of the trading name and given they are the base any future would come from. The name is just a bad as those you listed
deleted90213924/09/2019 23:41

You are right of course , we should never listen to "expert " lawyers …You are right of course , we should never listen to "expert " lawyers wheeled out by the likes of the BBC and Bloomberg to comment upon subjects they specialise in . Instead we should take heed of urban myths passed on by members of a shopping forum .I'm no expert (that's why I listen to those who are ) . If you are referring to certain Football clubs and Stores that were bought for £1 ? That's because the buyers also took on the debt - and I don't think it ended well for any of them .


Well done for acknowledging that I am right As you really do think a bit of tv makes you an expert on insolvency and apparently UK law too, I will let you crack on with that and wish you good luck.
Edited by: "thomasleep" 24th Sep
thomasleep24/09/2019 23:44

Well done for acknowledging that I am right As you really do think …Well done for acknowledging that I am right As you really do think a bit of tv makes you an expert on insolvency and apparently UK law too, I will let you crack on with that and wish you good luck.



As stated I'm no expert so I did my research when I was briefly tempted to invest in Thomas Cook a few months back . Decided against it after researching and listening to the experts . Yes I'm no expert but I do tend to have the ability to recognise who is an expert .
Oneday7724/09/2019 22:56

I’m sure Mike Ashley will buy up the name. Then use it as a brand under S …I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.


He's gonna come crashing down with a big bang eventually. You watch. Anyone who buys up all these [broken] businesses, hoping for success, will eventually go under.
also when your on holiday u can buy sports direct socks and big large mugs and deals on boxers shorts
Edited by: "kevlfc" 25th Sep
Oneday7724/09/2019 22:56

I’m sure Mike Ashley will buy up the name. Then use it as a brand under S …I’m sure Mike Ashley will buy up the name. Then use it as a brand under Sports Direct Travel. Who wouldn’t want up to 70% off holidays.


Also put the Staff on Zero Hour Contracts!
thomasleep24/09/2019 23:31

Maybe, but I realised a long time ago not to believe everything I see on …Maybe, but I realised a long time ago not to believe everything I see on TV! (or hear on radio ) all depends upon your source really as you said listened. I do know that any business can be bought while in insolvency ie thomas cook kpmg will be activly seeking such an outcome, if for no other reason than it will draw out their role in the whole mess.


They owe over £1 billion, have limited assets, most of their planes are leased so I’m not sure what if anything anyone would be buying......
cmdr_elito25/09/2019 11:36

They owe over £1 billion, have limited assets, most of their planes are …They owe over £1 billion, have limited assets, most of their planes are leased so I’m not sure what if anything anyone would be buying......


Same as anybody else who buys a faili
deleted90213925/09/2019 00:02

As stated I'm no expert so I did my research when I was briefly tempted …As stated I'm no expert so I did my research when I was briefly tempted to invest in Thomas Cook a few months back . Decided against it after researching and listening to the experts . Yes I'm no expert but I do tend to have the ability to recognise who is an expert .



same as any other hedge fund
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