Why are electric tooth brush heads so expensive?

Banned 24 replies
Found 30th Oct 2009
I just don't understand, they are only a bit of plastic with a bristle head!

You can buy 2 smartprice toothbrushes for 10p.

I don't get it!

24 Comments

Banned

MMS

Money Making Scheme

MMS

because its a patented design unlike a basic toothbrush

and its how they make there money...

It's the same with ink cartridges - cheaper printers, expensive ink cartridges.

Banned

and with razor blades

Original Poster Banned

kapows;6731012

MMSMoney Making SchemeMMS



I know :x

phatboy123;6731024

because its a patented design unlike a basic toothbrushand its how they … because its a patented design unlike a basic toothbrushand its how they make there money...



Robbing ***** :viking:

cos its a business...and cos they can

Banned

lil_tiger;6731046

cos its a business...and cos they can



cos youre a woman...cos i can :w00t:

kapows;6731052

cos youre a woman...cos i can :w00t:



huh?:?

It is a bit curious now you think of it why cheap 3rd parties don't make heads which fit the toothbrushes. I'd be surprised if they couldn't reproduce a head which fits a given machine yet avoids patent/license issues (after all they make 3rd party ink cartridges which are a lot more technical!) - not sure I'd buy a razor blade off DealExtreme but toothbrushes I would consider!

Original Poster Banned

I tend to use ebay for mine.

I got 12 for £8.20 the other day, which work's out at 68p per head.

In the shops they are very expensive.

Banned

You just have to watch Dragons Den to get an idea of the mark ups they put on products...75% seems the baseline.

lumoruk;6731096

You just have to watch Dragons Den to get an idea of the mark ups they … You just have to watch Dragons Den to get an idea of the mark ups they put on products...75% seems the baseline.



Varies so much between product category. In this particular market, the toothbrush bodies seem to be on a permanent 50% off 'sale' at all the supermarkets, and all-in they probably make less than 75% given the cost of the battery, motor and charger. The heads on the other hand - way more than 75%! Tesco themselves will make a decent enough markup on the 4 for a £1 extra value toothbrushes!

Razors are another prime example, but I'd expect Gillette et co. spend quite a bit more proportionally on advertising and promotions, yet less on the initial cost (a razor body versus an electric toothbrush)....

Banned

jah128;6731073

It is a bit curious now you think of it why cheap 3rd parties don't make … It is a bit curious now you think of it why cheap 3rd parties don't make heads which fit the toothbrushes. I'd be surprised if they couldn't reproduce a head which fits a given machine yet avoids patent/license issues (after all they make 3rd party ink cartridges which are a lot more technical!) - not sure I'd buy a razor blade off DealExtreme but toothbrushes I would consider!


they do - ebay is flooded with cheaper ones. trouble is that they are rubbish!

Banned

lumoruk;6731096

You just have to watch Dragons Den to get an idea of the mark ups they … You just have to watch Dragons Den to get an idea of the mark ups they put on products...75% seems the baseline.


and how much markup do you think there is on most other items (e.g milk, chickens etc). :thumbsup:

i think i read somewhere gillette fusion blades cost about 20p to manufacture

The thing that most people don't realise is that the product is actually the cheap part in business, the overheads by far exceed the costs production and that's why more companies don't jump on board with cheaper alternatives or go bankrupt in no time.

For example, in purchasing a toothbrush head, they'd need to ship it from asia, go through customs, transportation from the docks, paperwork etc, then check the products, pay for warehousing and employees etc, then ship it to the stores, all this costs money.

They do still make a decent profit but not as much as you'd think.

Original Poster Banned

realfriendlyman;6736370

The thing that most people don't realise is that the product is actually … The thing that most people don't realise is that the product is actually the cheap part in business, the overheads by far exceed the costs production and that's why more companies don't jump on board with cheaper alternatives or go bankrupt in no time.For example, in purchasing a toothbrush head, they'd need to ship it from asia, go through customs, transportation from the docks, paperwork etc, then check the products, pay for warehousing and employees etc, then ship it to the stores, all this costs money.They do still make a decent profit but not as much as you'd think.



We should make them in this country then we could solve three problem's.

The dole queue, price and global warming :-D

jah128;6731073

It is a bit curious now you think of it why cheap 3rd parties don't make … It is a bit curious now you think of it why cheap 3rd parties don't make heads which fit the toothbrushes. I'd be surprised if they couldn't reproduce a head which fits a given machine yet avoids patent/license issues (after all they make 3rd party ink cartridges which are a lot more technical!) - not sure I'd buy a razor blade off DealExtreme but toothbrushes I would consider!



True or not they justify it by claiming that the brush unit itself is sold wholesale at a big loss - and given some of the discounts the supermarkets offer there will be some truth in this. e.g. I noticed ASDA has one on offer for £15 with 2 brush heads and they were selling the head only for £11.99 for 2.

The reason someone doesn't knock up cheaper alternatives is that the connection at the bottom will be subtly different for each model and can be patented - so the only third party ones are ebay knockoffs with quality issues.

I can live with the price of the heads. It is a legit business that has to make money. What annoys me is when they discontinue a brush and bring a very similar one out to replace it but with brush heads that do not fit the old one. In those cases you end up having to throw away a perfectly good brush.

DLM;6740133

We should make them in this country then we could solve three … We should make them in this country then we could solve three problem's.The dole queue, price and global warming :-D



Unforunately, it's not possible to make them over here and remain competitive, as not only is labour much more expensive but so is materials.

I've got a £60 electric toothbrush but the battery has become flat...does anyone know how to resolve this issue, as it doesn't seem to hold a charge enough to even complete a 3 minute brushing?

Original Poster Banned

realfriendlyman;6740335

Unforunately, it's not possible to make them over here and remain … Unforunately, it's not possible to make them over here and remain competitive, as not only is labour much more expensive but so is materials.I've got a £60 electric toothbrush but the battery has become flat...does anyone know how to resolve this issue, as it doesn't seem to hold a charge enough to even complete a 3 minute brushing?



How long have you had this toothbrush?

DLM;6742230

How long have you had this toothbrush?



About 2 years....is that too long, I've never owned an electric toothbrush before but before I purchased it, I saw people saying that it broke roughly when the warranty expired after 2 years.

Original Poster Banned

realfriendlyman;6745631

About 2 years....is that too long, I've never owned an electric … About 2 years....is that too long, I've never owned an electric toothbrush before but before I purchased it, I saw people saying that it broke roughly when the warranty expired after 2 years.



Maybe contact these if it is an Oral B one:-

Original Poster Banned

realfriendlyman;6745631

About 2 years....is that too long, I've never owned an electric … About 2 years....is that too long, I've never owned an electric toothbrush before but before I purchased it, I saw people saying that it broke roughly when the warranty expired after 2 years.



Maybe contact these if it is an Oral B one:-

oral-b.com/en-…spx

if there so expensive, stick to manual
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