Search queries should not discriminate between letters and letters with accents. Currently, it does, which makes it harder to find deals

As per title. This will improve accessibility of the website.

• Not many users are familiar with inputting accents using our PC/device, at least not UK English speakers
• I expect fewer users know that it affects our ability to search for deals.
• Discriminating between letters and letters with accents means we'd have to do extra searches to find the relevant deal(s)
• Words with multiple accents (e.g. résumé) mean mistakes are more likely to be made by the deal poster, such as missing one of the accents, which means the deal is extremely hard to find via search - it won't appear if you enter the word correctly with accents, nor will it appear if you type the word without any accents.

For example, a user is searching for a specific deal they briefly saw and found interesting. They know it involved the brand Lancôme. They assume that "lancome" will lead to the exact deal they want. After all, we don't use accents in English.

[1of3] They use the following filters:

[2of3] "lancome" returns this as the top three results. The deal they sought is not there, and they've made the best effort according to their ability to try and trace the deal. So, they end their search there.

[3of3] Whereas, if they searched "lancôme", this returns as the top three results - top result is the deal they were seeking:

Thanks