Black Friday deals and Cyber Monday sales: How to find the best bargains

Black Friday

Black Friday shopping may have started in America but it is now a huge sales event worldwide, including the UK. Finding good Black Friday sales is not always easy, read on to learn how to get the best Black Friday and Cyber Monday deals, whilst saving you a ton of time and money.

Black Friday and Cyber Monday Explained

What is Black Friday?

Black Friday is the name traditionally given to the shopping day after Thanksgiving in the US, which has long been regarded as the first day of the Christmas shopping season, when retailers release many special offers.

Black Friday exploded in popularity as online shopping took off in the 2000s - Black Friday UK soon followed and is now a MASSIVE yearly event for many.

What is Cyber Monday?

Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the US, which lasts for 24 hours.

black friday online sales
Source: Karolina Grabowska / Pexels.

What offers are there on Black Friday?

Traditionally, of course, products that are offered are on consumer electronics including gaming consoles like the Nintendo Switch, PS4, Xbox Series S and may even see bundles on the PS5 and Xbox Series X. Also TV's, Amazon Fire TV Sticks and more.

It’s not just electronics focused though, we also see offers on Fashion & Accessories like adidas, Toys, Home & Living and much more.

  • Electronics

    You’ll find huge Black Friday discounts on TVs, headphones, amazon TV firesticks etc

  • Gaming

    Games consoles such as PS5, Xbox Series X, and Nintendo Switch are all usually discounted and more.

  • Home

    Vacuums including Dyson and Shark, Furniture, Lighting & more.

  • Fashion

    Expect big discounts on brands like adidas, Nike, Zara, Hollister & more.

  • Garden & DIY

    Expect discounts on Storage like sheds, Tools, Paint, Flooring & more.

  • Services & Contracts

    Discounts on Broadband, Phone Contracts, VPN’s and more

  • Health & Beauty

    Discounts on Perfume, Aftershave, Make up & More.

  • Culture & Leisure

    Discounts on Blu-rays, Cinema tickets, Days out & more.

  • Travel

    Expect strong offers on Hotels, Flights, Holidays & more

Is everything cheaper on Black Friday?

In one word, No! Just because a price cut happens during the Black Friday sale, this doesn't always make something a great deal. Some may not be a bargain they're made out to be.

Make sure you’re comparing prices throughout the year, to see if you’re getting a good deal or not.


Black Friday Sale
Source: Karolina Grabowska / Pexels.

What is the best way to prepare for Black Friday?

Set up keyword alerts via the hotukdeals app, Android or Apple or via Desktop/Laptop and stick to it, if possible (We all love the odd bargain though!)

How do you find the best deals on Black friday?

  • Find out if retailers will price match

    For example, the likes of Currys will near enough price match any item you see and John Lewis & Partners do a similar thing. Not all retailers will price match, so it’s worth doing your research beforehand.

  • Create a wishlist

    Create a wishlist of what goods you’re looking for. Websites can be flooded with deals/content and it’s easier to check back on what you’re looking for. Look at the price and not the ‘saving’ - It’s pretty easy to look at an RRP, which means recommended Retail Price, and think it’s a saving.

  • Think about ordering online and collecting a few days later

    Many retailers offer free, or low cost, Click & Collect options like Argos, who give seven days to pick up your items and you can even extend this for another seven days, via your Argos account. This will then save you waiting in long queues and go at a quieter time!

  • Check the retailers return policy

    if you’ve ordered instore, you can only return non-faulty goods for a refund or exchange, this is if a retailer has a return policy. Nearly all stores do so but it’s not required by law, so be careful! If you’ve ordered online, this gives you more rights: You’ll have 14 days, from the date of delivery, for a full refund. You should get the cost of postage back but double check all the terms and conditions. If a retailer doesn’t offer free returns, you can get free returns if you pay via PayPal. Check out our helpful guide on free PayPal returns here!

  • Buy Gift Cards

    Gift Cards can usually be had under retail value, if bought in bulk. There is always a risk that a retailer could go into administration and you may get nothing back, so it’s a good idea to spend them quickly and consider the risk. Compare prices upfront. When you know what you want and you know roughly where you can get it, compare prices. You can use the likes of PriceSpy, or check out older hotukdeals offers to find tips and the best prices.

  • Set up online accounts ready for Black Friday week

    Many deals that go live over Black Friday week are very limited stock wise and can go out of stock within a few minutes. Pre-prepare by opening online accounts, with your favourite retailers, and your preferred payment and shipping details. This then gives you an advantage over other shoppers.

  • What is the best way to prepare for Black Friday?

    It's not easy finding actual deals on Black Friday, but here are our tips for bagging a good offer:

    1. Sign up to hotukdeals for free, on desktop/laptop or install the free hotukdeals app on Google Playor Apple iOS
    2. Make lists of what you need/want
    3. Follow your favourite retailers on social media e.g Instagram & Facebook
    4. Sign up to newsletter emails
    5. Search for discount codes before you purchase
    6. Check pricing History - Look on previous deals on hotukdeals and also use price comparison sites Pricespy, Idealo and CamelCamelCamel


  • Adidas

    They usually have strong offers across fashion for Men, Women & Kids. ie adidas Black Friday discounts are also available to add on top of deals.

  • Amazon

    They normally have good discounts on Electronics, Gaming, Beauty & more including Black Friday lightning deals

  • Argos

    They normally have discounts on Homeware, Gaming, DIY, Jewellery & more and flash sales on Black Friday offers

  • Boots

    They usually have strong offers including Perfume, Aftershave and also Toys and usually have discount codes along Black Friday discounts

  • Currys

    They usually have good discounts on White goods, TV’s, Laptops & more and even deeper discounts on Black Friday with voucher codes

  • eBay

    They usually have a range of goods on offer, usually a discount code for extra savings and usually we see discount codes ranging from 10% to 25%.

  • John Lewis & Partners

    They normally have a good selection of electronics as well as homeware and toys, like Lego and sometimes discounts for My John Lewis & Partners Members.

  • Lego Shop

    They usually have various discounts across their range, along with freebies on certain spends.

  • Nike

    They usually have strong discounts, even as strong as an extra 30% off all sale.

  • Travelodge Hotels

    They usually have flash sales and extra discounts

How to Save on Black Friday Deals

saving on black friday gifts
Source: Max Fischer / Pexels.
  1. Set a budget

  2. Make a wishlist

  3. Only buy what you need

  4. Price comparison

  5. Install the hotukdeals app on Google Playor Apple iOS

  6. Don’t go overboard on gifts

Black Friday FAQs

When is Black Friday in the UK?

Black Friday is Friday 26th November 2021, but pre-black friday deals start to be released around the start of November 2021.

Where Does Black Friday Come From?

When do Black Friday deals start?

When to get the best black friday and cyber monday deals?

Are deals better on black friday or boxing day?