Same price at Amazon / prime - although slightly delayed delivery
But this is for people who actually want that niche and it's not that small as otherwise Intel and others wouldn't still be releasing new models all these years later. So there's clearly a larger demand for these than you think.
Not saying there is no use scenario, just saying it's really a small niche, most people would be better of with other solutions, ie all in one's (expensive) or laptop docking which doesn't actually take much room, and has more use .
The point of these is that they are tiny and can be mounted behind a monitor if required or placed in a cramped location neither of which is true of laptops. If you want a laptop then buy a laptop but if you want a tiny desktop then something like this is appropriate. I built a NUC system for my mother years ago and a laptop made no sense to her as she has an iPad and just wanted something small to sit under her desk; it actually sits on the sub-woofer.
Surely overkill to use a 300-500 mini pc as a media centre?