Title sponsor for the British Superbike and Road Racing series. New sponsor for this year, hence the reduced price.
I make it quite clear if the clothing comes with any branding on it, I will reject it immediately upon collection, I still remove my old clothing, not put on theirs, and I will loiter. Usually works.
I believe it's an electrical company, must be big as they always team up with big boys, Tyco Suzuki etc
Well if you think about it, we do that with every brand... scary isn't it? Recently seen GREED in cinema, really good eye opener.