Why not just check the dates..
Yes I love the HP beans too, they were the best in my opinion.
It's part of their business model to do what? What products are you speaking about? I mentioned "branded" products as they're the only ones you can do a straight like for like price/quality comparison. Anything else is gong to be a subjective assessment. And going back to "use By" dates, there's at least one business sells nothing but short and past their date items. They couldn't do that if there were food safety issues.
It's not utter sh1t- it's part of their business model. Also, I didn't mention "branded products". You seem to equate branded foods with quality, which is both foolish and shortsighted.
Heinz aren't what they used to be but can be much improved by adding a little bit of salt and a little bit of sugar, the removal of which may be one of the reasons they don't taste like they used to.