I quite like a traditional pump of a morning meself
Iavazza, Taylors and Illy are probably the best available in the supermarket, yes. I urge anyone to try buying freshly roasted beans though - they're no more expensive and you'll taste the difference.
I have this machine and using Lavazza produces a great crema. The only time it doesn't produce a decent crema is when I use poorer quality ground coffee that isn't quite as fine. You don't need to use freshly ground beans to get a decent cup of coffee. Lavazza is one of the better "supermarket" brands of ground coffee.
Nothing wrong with this machine at all. The lack of Crema (which isn't necessarily related to taste) is usually due to using supermarket coffee beans which are always stale, or worse still - pre-ground coffee. Buy your coffee beans from a local coffee roaster or order online and you'll be amazed at the difference. Grind your own coffee using a burr grinder (even get away with using a hand grinder to keep cost down) immediately before brewing. Coffee can also be too fresh as usually they need a few days to rest / off-gas after roasting. Many roasters will include the roasting date on their packaging. If you want to get the most out of this machine, modify the portafilter handle by cutting of the two spouts and buying a larger BAR filter basket (for a bigger model) off eBay for a few quid - it's a direct fit. You'll then have a bottomless portafilter without that pressurised disc ruining your shot. This is the machine I started out on my coffee obsession. Nothing wrong with it. You can make better coffee with this than your Costa or Starbucks. Well worth the money. Where these fail is the steam valve. That valve on the top is the first thing that fails. They are cheap and easy to replace though with parts readily available on Ebay or various UK appliance parts suppliers for under a £10.
I had this machine and its rubbish. Next to no creama.