There's a reason for that, they really are that good and always have been since arriving in the UK in 1999. I've always been impressed by the build quality, the user friendliness, the whisper quietness, the washing performance, the energy efficiency, the reliability, the longevity and the sheer pound for pound value. I believe it's the combination of all these qualities makes for an unrivalled product. I cannot understand why Samsung remains so popular, as I believe it's an inferior product by comparison. Just to add, LG have been using inverter Direct Drive motors for almost 20 years too. There were preceded by brush less DC motors, which were also very quiet. They were years ahead of their rivals, which are to some extent still playing catch-up. Their flagship Centum models take all these qualities to a new level, although even the entry level models are perfectly sound.
You must really like them LG washers. If I count correctly, 7 out of your 23 deals posted are for LG washing appliances. :p
Samsung machines Major problems after 5-6 years. Watch the video
This one is not with digital inverter. Ones with DI has 10 years warranty on motor, and 20db more quiter.