Elgato stuff is usually a very expensive version of something you can buy cheaper, but the quality is generally exceptional.
The New version just got announced at CES 2020 expected to be half the price in the spring. I’d hold out unless you really need it now.
As a general rule on the odd occasion I see something on here that I don’t know what it is then I can probably live without it! (lol)
So it’s like a flood light for camera shooting?
It's under gaming, but it's really just a light panel for videos, so at a push this particular one is aimed at streamers.