I brought the KD55XE7093 which is the 2017 Amazon exclusive version of this TV, but in black instead of silver (paid £550 in their deals of the day promo at the end of November). I have to say I’m impressed for the price. Sure, it’s no OLED or QLED, but for the price it’s a Sony Bravia and you can’t really go wrong. I don’t know if it’s a true 10bit screen - don’t think it is, but not sure what difference that makes to be honest. I’d read reviews saying that it makes standard def pictures worse than a HDTV, but didn’t find this to be true at all. I have standard def Sky and the picture is better on this than my old 49” Samsung LCD. Anything I’ve played in 4K has been off of the built-in YouTube app and looks great. It doesn’t have the android interface that some of the more expensive models have, so you can sideload apps, but it has Amazon, Netflix, YouTube etc all built in already (and anything else I can get using my firestick anyway). 4K gaming looks great on my PS4 Pro, and Blu-Rays looks great too. Ive not tried 4K Blu-Rays. If you’re coming from an older non-4K tv, then this will be a step up. I have a friend who has a Hisense 50” 4K tv, and is day my picture is much better than his. I don’t notice much, if any, ghosting, and the tv has a host of picture options and tweets to play around with. I can’t comment on the sound quality, as I use a soundbar, but wouldn’t think it’s all that great seeings how thin the tv is. All in all, at this price it’s a pretty good deal in my opinion.
I guess this one ( https://www.hotukdeals.com/deals/panasonic-tx50ex750b-50-4k-ultra-hd-smart-led-tv-579-with-code-co-op-electrical-2940799 ) is better buy for almost same price!
Any good for 4k movies and youtube?