The point is they can sell to Tesco for less than half , why not sell to the public at even a little more . But to double the price for customers is annoying to say the least, reduce the price and I would buy more . If they can sell it to Tesco for 60p a can why charge me £2? Don’t get it .
That's the whole point. Who do you prefer giving Tesco's share of the sale to, a soulless supermarket megachain OR the producer & it's delivery service? Supermarket chains aren't known for their generosity to suppliers.
That’s fine if they sell to the customer at the same rate as they sell to Tesco etc , but it simply doesn’t happen . You know for a fact they sell to Supermarkets at half the price . I buy beer from London Beer Factory direct and it’s the same price as Tesco sell it for , you just know Tesco will be paying less than half .
Appears to be £20 per keg on the Dunkertons online shop, £4 shipping if you spend £33+. So 2x5l for £44 delivered. I'd encourage people to buy direct if you can, the producer gets more of the money than through a shop. The drinks trade is having a very bad time during COVID.
Isn't it best to drink cider over ice? (lol)