I agree with the branding - it's almost embarassing, George Cluney is the "Nespresso ambassador". Every so often Nespresso send a magazine that's full of affluent and hip people drinking nespresso out of tiny glass cups. Articles about yachting and saving the Bongolian minotoad (or something like that). If you phone up customer services you are made to feel inferior by the snooty attitude of the reps (cos that's what they ultimately are). At the end of the day they sell little water heaters that push water through coffee powder. In fact, I've stopped using them because of customer service, totally patronising Having said all that, it makes an excellent cup of espresso - always fresh and consistently good. It also allows you to make individual coffes i.e. if you have 4 friends you can make one decaf, one weak, one strong and one in the middle. Without opening and grinding different coffee combinations and without mess.
so stick that in your pipe!!!!!!
It is indeed. Charlie Booker also wrote a piece in the Guardian headed: [SIZE=2]Nespresso isn't just coffee ... it's an aspirational lifestyle marketing exercise by desperate lunatics[/SIZE] http://www.guardian.co.uk/commentisfree/2007/nov/26/drink.comment The FT said: The trick is to make such goods alluring and to set a price that is steep but affordable. UK newspaper executives sometimes moan that consumers refuse to pay 50p for a newspaper when they spend £2 on a coffee at Starbucks, but a newspaper is not the same thing as a Starbucks espresso. A shot of Nespresso – essentially – is the same. People can have their own coffee shop at home. They save because, even though it is more expensive than drip coffee, it is still a third of the price of Starbucks,” says Jay Brewer, founder of singleservecoffee.com, a website devoted entirely to, well, you get the idea. I suppose it depends on your point of view, and whether you're happy to pay Nestlé way over the odds in the hope that the Nespresso brand will impress people. It's the Coke (or maybe the McDonald's) of the coffee world. Some people like brands, some just think they're naff.
This is an interesting article on Nespresso. ]http://www.independent.co.uk/life-style/food-and-drink/features/the-cult-of-nespresso-could-it-really-be-the-best-cup-of-coffee-money-can-buy-395944.html
Currys are such a pain if there's a problem