Tbf Waterloo ended the discussion soundly but yeah no clue where you got your absurd notions from... You clearly haven't even used one and yet feel as though you have some basis for spouting off aggressive opinions and being rude about it. That said, countries where rice is eaten nearly every day a rice cooker is considered an essential household appliance. It's a staple in nearly any kitchen. They're more common than microwaves. Every year around 4 million rice cookers are produced in Japan alone... Calling it a gimmick machine and laughing at the word millions as though an exaggeration really displays which argument is coming from a place of ignorance and 'oblivious'-ness. Maybe just try one someday instead of presuming things about something you know nothing about? Rice that's made in a pan can be good or even great, or sometimes it can be a bit tasteless, or a bit stodgy. It can be overdone or underdone. Too much or too little water. Not steamed well or cooked through perfectly or soaked up the right amount of water because of the lid, the timing, the temperature. Even when you cook rice frequently enough that you're confident it's always going to be pretty good, it's rarely going to be perfect. With a rice cooker it just comes out perfect and fluffy every time and tastes fantastic with minimal effort. Edit: have just looked at the product itself and reviews vary dramatically on this one so probably best investing a bit more in a proper one than going for something as cheap as this.
Still available for £7.50 free click n collect in the croydon store i checked london only if it's crap its free returns.
It's said every household in japan has a rice cooker some have two not sure about china but guess its alot.
Only one clown here mate, do some research before you mug yourself off anymore.