Thanks for the info (highfive)
Nothing really - it's marketing. There's hype about it being quieter because it has no drive belt, but noise comes from brushed motors in cheap machines, not drive belts. There's hype about it being more reliable due to fewer moving parts, but it's a heavy motor slung on the back of the drum so puts more strain on the bearings. https://www.ukwhitegoods.co.uk/help/buying-advice/washing-machine/3378-direct-drive-versus-indirect-drive-washing-machines
Hi, it means go and order one if you looking for great washing machine. Mine LG still going strong after 11 years and we do some washing at home (nerd) you will not regret.
My parent's brought an LG direct drive washing machine in 2006, it was ex-display from Currys, its still going strong! If that's still typical of their longevity this is a cracking deal.