Totally agree, it actually tastes quite nice imo, if you are used to Ben and Jerrys (that has upwards of 20g of sugar per serving (v 5g in this)) its obviously isn't going to taste the same/be as sweet as you like.
They won't. Only applies when they are in the same genre of product.
I think it's a different company, surprised they haven't been forced to change their name.
Some of the flavours are on offer in Sainsburys, £3 at the moment, taking it down to £1 with the coupon.
Don't then, no one is forcing you to. Thanks OP.