Black Friday Rip Off - first of many, watch out!

Sports direct had a special deal on for £20 on some trainers all week. Today black Friday itself they are now £40

But nothing unusual here retailers change their prices all the time.

The week leading up to black Friday is often the best time to get deals rather than the day itself.

It rarely pays to wait until black Friday itself

Said it before and will say it again - I hate posts where people complain about prices. Retailers only purpose is to maximise profits. They will use whatever tactics are effective and they owe us no favours.

It's almost as if individual responsibility has gone for our own decisions - people (Not aiming this at you OP) expect retailers to help them out with the best price when they want it. Buy it, don't buy it, wait, don't wait and I assume these choices are based on research or the lack of and therefore - don't complain when you buy it a price that turns out not to be great value

Some of the comments in here are tragic.

Having a sale through the week, and on the "big day", the price goes up? That's poor form, and should rightly be called out.

Teamsport Karting did the same thing - for those who had signed up to their emails, it was £19 all week, and today its £24. (edited)

If people are stupid enough to just "Zombie Like" buy regardless on the Fri, (remember when people used to queue up to race into shops and fight to get stuff) then retailers are gonna milk that.

Not a rip off/scam unless they're specifically saying that product is cheaper.

Otherwise it's simply a sale that isn't as deep as the previous one.

How is anyone not surprised by this? There is far too much “holding out for Black Friday” type behaviour that feeds into this, deals can be had all year round of you know what you want and where to find it. By waiting for the “big day” you are ultimately asking for trouble.

At the end of the day these are companies, often big organisations, with shareholders to please, wages to distribute and suppliers to pay, they are not charities.

As someone else alluded to, people fighting over cheap LCD panel Grundig flatscreen TVs in ASDA on Black Friday is a thing of the past. Black Friday itself is a non-event. If you are saving all year round to spend your pennies on the last Friday of November you are asking to be ripped off.

Its to catch the suckers who fall for black friday as some kind of good will gesture from retailers.

It started in America as a way to clear shelves for new stock and christmas stock.

Now many retailers have teams working specifically on black friday planning all year round. It is now a major revenue day and a way they drive a lot of profit.

They can put prices up whenever they want, it's the reverse they have to prove e.g. "was at £49.99 for two weeks, now £39.99".

Amazon just did it with some Adidas leggings. They jumped up in price £4 very recently. Just sayin'.