iPhone X pre-orders: hotukdeals reveals that 8 percent of consumers in the UK pre-order new products

London, Tuesday 24th October 2017: With pre-orders starting on Apple’s iPhone X this Friday (27th October), hotukdeals, the UK’s biggest deal-sharing community, investigated consumer spending on newly launched products with just 8 percent of British consumers advising that they mostly pre-order new products.  


In a survey commissioned by hotukdeals (part of Pepper.com)*, consumers were asked if they mostly purchase new products at launch (official release when products are available), pre-order or whether they normally wait until the price drops. 53 percent of participants said that they wait for the price to drop before purchasing new products compared to 8 percent of consumers who said that they pre-order**. 11 percent advised that they purchase at launch, when products are available, and 29 percent advised that it differs from time to time (depending on the product).  


The consumers who advised that they pre-order new products 9 percent were men, compared to 6 percent of women, with 12 percent of males advising that they purchase new products at launch compared to 9 percent of women**. Women are slightly more likely to wait for the price to drop before purchasing new products with 55 percent of female consumers asked saying they wait for the price to drop compared to 51 percent of men.


Consumers who pre-order new products are mostly younger shoppers with 14 percent of 16-24 year olds, 15 percent of 25-34 year olds and 13 percent of 35-44 year olds spending their cash in advance to secure a new product***. This is compared to 4 percent of 45-54 year olds, 2 percent of 55-64 year olds and just 1 percent of 65+ year olds asked.


In terms of location, the highest number of consumers pre-ordering new products can be seen in London (16 percent), followed by consumers living in the North East (11 percent), with the lowest number being in Wales (4 percent). The highest number of consumers waiting for the price of a new product to drop before purchasing are in the South West (60 percent), followed by the North East (59 percent).


Consumers looking for deals on smartphones can visit hotukdeals for inspiration: https://www.hotukdeals.com/tag/mobiles-new.


For details about the survey, please contact chloe@pepper.com.

Editor’s notes:  

*2003 consumers (not members of hotukdeals) completed the survey commissioned by hotukdeals (part of Pepper.com), which was carried out by Statista in September 2017 covering male and female consumers across different age groups and regions of the UK (North East, North West, Yorkshire & the Humber, East Midlands, West Midlands, East of England, London, South East, South West, Wales, Scotland and N. Ireland)

About hotukdeals: hotukdeals is the UK’s biggest deal-sharing community where users find, rate and share the best deals from on and off the high street every day to provide inspiration to others on what to buy at the best prices. Members use the temperature gauge to vote on deals so other users know that the hotter the deal, the stronger the offer. hotukdeals has over 1.6m members and is a founding member of Pepper.com, the world’s largest social commerce group.

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