Sony A7 IV Mirrorless Digital Camera (Body Only) / (+£300 Sony Cashback - £1879)

£300 cashback from Sony brings the price down to £1,879.00 inc VAT, and free shipping. Don't forget.. this is a BYOL deal. (Bring your own lens). Ideal for those on the upgrade path from earlier A7 models.

It's the 5-star full-frame camera for enthusiasts and *some* pros :-)

Note: authorised UK Sony camera resellers list. Park Cameras are listed here.

Summary:

• 33MP full-frame Exmor R back-illuminated CMOS sensor
• Next-generation BIONZ XR image processing engine
• Up to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all rec. formats
• Real-time Eye-AF for humans, animals, and birds for photo and movie
• S-Cinetone, S-Log3, HLG and 10 Creative Look presets
• Advanced movie features: Focus Map, Breathing Compensation, AF Assist
• UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
• Low noise images w/ ISO up to 204800 & 15+stop dynamic range

Introducing the Sony A7 IV, a masterpiece that takes creativity and performance to new frontiers. Designed to empower visual storytellers, the A7 IV perfectly balances resolution and speed. With a 33MP full-frame sensor, this camera captures the world with breathtaking detail and dynamic range, ensuring your images are teeming with life. When the action speeds up, trust the A7 IV's 10 fps continuous shooting, so you never miss a beat.

Embark on a cinematic journey with 4K 60p video capabilities, where you can paint your stories in riveting detail and colour. The evolved autofocus system, featuring 759 phase-detection points, locks onto your subject with unwavering precision, making every frame sharp and impactful.

The A7 IV isn't just robust in performance; it is designed with an ergonomic grip that makes handling a delight, even during extended shoots. Coupled with its sturdy build and advanced heat-dissipation design, this camera is a veritable workhorse.

Connectivity is second nature to the A7 IV, sporting advanced wireless capabilities that ensure your art is shared effortlessly. Whether live streaming or data transfer, this camera handles it all with grace and speed.