ODEON is a name synonymous with cinemas and has been since its inception in the year 1930. Today the ODEON Premiere Club (UK’s cinema loyalty scheme) has over 2 million members. The regular cinema viewing as well as IMAX and ISENSE offer cinematic experiences that are different than the ordinary. People can choose from 100 cinemas and 850 screens. It is a telling fact that about 2000 tonnes of popcorn are sold each year by the cinema chain!