GAME was originally established in 1992 and since then has a varied history. It wasn't until 2002 they rebranded themselves as GAME Group and renamed all their stores to GAME as you know them now. In 2007 they also purchased Gamestation which still retains it's name. After administration in 2012, OpCapita purchased the group. They offer a loyalty card rewards scheme and also have offers of voucher codes for online purchases with free delivery.