Nicky Elite (Coconut - 3 ply / 168 sheet per roll) 45 Rolls Toilet Tissue £16.45 (£15.63 Subscribe & Save 34.7p / roll) @ Amazon

EDIT: Subscribe & Save option gone now, so 37p per roll 'buy now' (with dispatch at 1-4 weeks).

So it looks like Amazon is now in the business of directly selling Nicky Elite.

45 rolls for £15.63 S&S = 34.7p per roll for reputable 3-ply.

Would I have been a buyer at that price 2 years ago? No (more like 23 - 27p / roll). Is Nicky Elite still cheaper if you have a Home Bargains nearby (29.7p / roll for 32 pack; 30.5p / roll for 18 pack)? Yes.

However, if you're an "internet toilet roll bulk buyer" that doesn't have a Home Bargains nearby and wants bog roll conveniently delivered to your doorstep then this is a good price atm, seeing as even 2-ply Andrex Gentle Clean is >40p / roll bulk buy, and Amazon are trying to sell 2-ply Presto at >40p / roll bulk buy.

Note this is 'coconut' scented, whereas regular Nicky Elite in the past has been 'talc' scented.

For those looking at the new product Cusheen Splesh 3-ply on Amazon which is 35p / roll, it is only 150 sheets, and sheets of reduced dimensions (115x105mm vs a more standard 125x105mm here), which puts it at 42.6p / roll equivalent.

Also note Amazon is selling Nicky Soft Touch 2-ply (190 sheets per roll) for 29p / roll, which is much cheaper than Andrex / Presto 2-ply atm (though obviously it used to be a 20p / roll product before the price rises). Never used Nicky 2-ply so can't vouch for it.

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Nicky Elite Coconut Fresh Toilet Tissue Nicky Elite Coconut Fresh is a high-quality toilet tissue with a fresh and exotic coconut scent. Strong, absorbent, yet soft: three layers for softness and comfort, day after day.

• Ideal for the whole family: Nicky Elite Coconut Fresh consists of 3 plies and provides softness, comfort and a gentle touch on the skin.
• The delicate coconut scent adds a fresh touch to all bathrooms.
• 100% natural cellulose, sourced from responsibly managed forests and controlled sources, ensured by FSC product certification.
• By choosing Nicky Elite Coconut Fresh you are supporting the Woodland Trust Charity, thus creating, protecting and restoring beautiful woodland across the UK.