Unfortunately, this deal has expired 17 December 2021.
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Posted 11 December 2021

LEGO IDEAS 21328 Seinfeld - £48.99 + £3.95 del (or free over £50) @ LEGO Shop

£52.94£69.9924% off
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Great offer here, the LEGO IDEAS 21328 Seinfeld set is 30% off at LEGO Shop, for just £48.99 down from £69.99. Plus there is 10% back for VIP members with Double VIP points (now expired) plus any cashback. VIP points on this alone are worth £2.44.

Delivery is free over £50, so spending £1.01 will get you free delivery. Plus spending over £170 will get you a free LEGO Santa's Front Yard set.

There are other sets 30% off too




Product Description (copied directly from LEGO Shop)

Seinfeld was ‘the show about nothing’ that made everyone laugh, and now you can celebrate the legendary TV sitcom with this collectible LEGO® Ideas Seinfeld display model (21328) of Jerry’s apartment. It's packed with authentic details to delight fans, such as the kitchen/living room where Jerry and friends would hang out and the hallway from where neighbor Kramer would burst in. Accessory elements include a blue statue, muffin top, painting of Uncle Leo, Prognosis Negative videotape, Commando 8 air conditioner and Festivus pole.

Comedy icons
There are LEGO minifigures of 5 beloved Seinfeld characters, Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman, to spark nostalgic memories of sidesplitting scenes. The set also includes a small, buildable stage for stand-up comedian Jerry.

Top gift
This model kit is part of a collection of LEGO sets for creative adults. It makes a wonderful 1990s nostalgia gift for yourself or for Seinfeld fans or LEGO enthusiasts in your life.

  • Relive scenes from the classic 1990s TV sitcom about nothing with this fantastic LEGO® Ideas Seinfeld display model (21328), featuring a brick-built recreation of Jerry’s apartment.
  • Includes 5 minifigures: Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman, with accessory elements including a microphone, pretzel, fishing rod, slice of bread and fish in a bag.
  • Jerry’s apartment features a kitchen with a buildable counter, fridge with Superman™ sticker, microwave, ovenand more, a living room with a sofa, armchair and tables, plus an office area.
  • Also includes a buildable stage and accessory elements inspired by the show, including a statue, muffin top, Prognosis Negative videotape, Commando 8 air conditioner and Festivus pole.
  • The model measures over 5.5 in. (14 cm) high, 13 in. (33 cm) wide and 7 in. (18 cm) deep. A delightful display piece for your home, the set is also a super gift idea for Seinfeld and LEGO® fans.
  • The set is fun to build solo orwith friends and family to pass on your love of the Seinfeld TV show – you’ll want to photograph and share pictures of this charming, collectible item of memorabilia.
  • This 1,326-piece set comes with an illustrated booklet about Seinfeld, the set’s fan creator and LEGO® designers, plus step-by-step instructions to make the building process a pleasure.
  • This buildable model for adults is part of a collection of superb LEGO® Ideas sets, each created by a fan designer, voted for by thousands of LEGO fans and produced by the LEGO Group.
  • LEGO® components meet demanding industry standards to ensure that they are consistent and connect simply and strongly. It’s been that way since 1958.
  • LEGO® building bricks and pieces are thoroughly tested and analyzed to ensure that every LEGO set meets stringent global safety standards.

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Lego More details at

Community Updates
Edited by minifig290, 13 December 2021
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  1. s.m.jenkins77's avatar
    s.m.jenkins77
    t4v11/12/2021 01:57

    Is the Easter egg better than the Luigi keyring, as I’ve still not r …Is the Easter egg better than the Luigi keyring, as I’ve still not redeemed it?


    It's a decent sized set. Definitely better than a keyring.
  2. mrxboxps3's avatar
    mrxboxps3
    The Birds of Paradise was overpriced (Lego got greedy after the other two botanical sets), Seinfeld seems to only be relevant to the US, and Queer Eye, well Lego didn't want to do the set themselves but their chief designer lobbied the board hard to get it produced, it was always niche and unsurprisingly sold poorly.
  3. AHYL's avatar
    AHYL
    minifig29011/12/2021 00:18

    To be honest, surprised they are reducing anything firstly as its LEGO …To be honest, surprised they are reducing anything firstly as its LEGO Shop but more surprised this set in particular is included as I thought it was quite popular. The adidas, Bird of Paradise and Queer Eye sets make a little sense as I don't think they are as popular, though I do quite like the Paradise and Queer Eye sets personally.Anyway at £48.99 not complaining, might redeem my £20 vouchers from Black Friday for this, only £28.99 then.


    I think the Bird of Paradise and Queer Eye are reduced as their standard prices are too high compared to other similar popular sets in their respective ranges. Bird of Paradise originally costing as much as both the Bonsai and Bouquet put together is hard to swallow, while Queer Eye is very similarly sized to Seinfeld and Central Perk but costs a pretty large fraction more
  4. thedvdmonster's avatar
    thedvdmonster
    Just in time for festivus

    46363164-BlfeE.jpg (edited)
  5. gurjitbwa's avatar
    gurjitbwa
    kobrakaan111/12/2021 06:56

    Is it just me or are Lego running out of good ideas and just using …Is it just me or are Lego running out of good ideas and just using anything that's vaguely popular in that week


    It's the biggest (and best) sitcom of all time.
  6. Stripes81's avatar
    Stripes81
    Must be an unpopular set in the UK. Good price. The Queer eye is also 30% off along with the bird of paradise set (edited)
  7. minifig290's avatar
    minifig290 Author
    Stripes8111/12/2021 00:11

    Must be an unpopular set in the UK. Good price. The Queer eye is also 30% …Must be an unpopular set in the UK. Good price. The Queer eye is also 30% off along with the bird of paradise set


    To be honest, surprised they are reducing anything firstly as its LEGO Shop but more surprised this set in particular is included as I thought it was quite popular. The adidas, Bird of Paradise and Queer Eye sets make a little sense as I don't think they are as popular, though I do quite like the Paradise and Queer Eye sets personally.

    Anyway at £48.99 not complaining, might redeem my £20 vouchers from Black Friday for this, only £28.99 then.
  8. AndrewCockill's avatar
    AndrewCockill
    What a stupid set to make. Red Dwarf would have so much better.
  9. FoxRaynard's avatar
    FoxRaynard
    zcaprd711/12/2021 18:17

    I guess because it's funny, and porridge isn't?


    I'm afraid you are incorrect

    Less of an 'idea' and more of a stretch. (edited)
  10. kobrakaan1's avatar
    kobrakaan1
    Is it just me or are Lego running out of good ideas and just using anything that's vaguely popular in that week
  11. Rick_Brick's avatar
    Rick_Brick
    Strange to do this now rather than black friday. Paid full price about a month ago
  12. JubilantPigeon's avatar
    JubilantPigeon
    Raging, bought this about a week ago
  13. DealHub's avatar
    DealHub
    Remember watching top 100 TV shows years ago, where Porridge and Only Fools And Horses were included in the countdown, and Seinfeld was voted no.1
  14. Sutats's avatar
    Sutats
    Cool set of the best show about nothing.
  15. Imcheap's avatar
    Imcheap
    Please stop it with the lego deals! My poor amex can't take much more.
  16. sputnik85's avatar
    sputnik85
    Anastasia7811/12/2021 07:50

    Does anyone know if this will be instore too or just online?


    It’s instore, too. Just picked one up. You get the skiing Santa and mystery freebie as well (edited)
  17. mr_fuse's avatar
    mr_fuse
    Pretty, pretty, pretty, pretty good.
  18. lucas's avatar
    lucas
    I’d prefer a Curb one with Larry and Leon
  19. Ashbeck's avatar
    Ashbeck
    Thanks, picked this up along with a brick separator and stranger things sketchbook for just over £20 (using £30 voucher which I got for zero spend). This will likely gather dust until I attempt to construct sitcom tower etc.
  20. t4v's avatar
    t4v
    minifig29011/12/2021 00:23

    All Sets | Official LEGO® Shop GBIf you need something to get over the …All Sets | Official LEGO® Shop GBIf you need something to get over the free delivery threshold, here is everything in stock from low to high above (y)Also don't forget these promotional code freebieFree Easter Egg set over £55 - LEGO Discount Codes: 30% Off in December 2021 (telegraph.co.uk)Free DOTS frame over £30 - LEGO Discount Code 15% Off - December 2021 (groupon.co.uk)


    Is the Easter egg better than the Luigi keyring, as I’ve still not redeemed it?
  21. Elaine20's avatar
    Elaine20
    minifig29011/12/2021 00:23

    don't forget these promotional code freebie Free Easter Egg set over …don't forget these promotional code freebie Free Easter Egg set over £55 Free DOTS frame over £30



    Thanks
  22. Estel_Ellessar's avatar
    Estel_Ellessar
    It's certainly tempting, thanks for posting OP
  23. Jonsend's avatar
    Jonsend
    Giddy up!
  24. Anastasia78's avatar
    Anastasia78
    Does anyone know if this will be instore too or just online?
  25. Giza100uk's avatar
    Giza100uk
    minifig29011/12/2021 00:23

    All Sets | Official LEGO® Shop GBIf you need something to get over the …All Sets | Official LEGO® Shop GBIf you need something to get over the free delivery threshold, here is everything in stock from low to high above (y)Also don't forget these promotional code freebieFree Easter Egg set over £55 - LEGO Discount Codes: 30% Off in December 2021 (telegraph.co.uk)Free DOTS frame over £30 - LEGO Discount Code 15% Off - December 2021 (groupon.co.uk)


    Thanks for this, just got the easter egg set
  26. Faberge's avatar
    Faberge
    Tempted even though I have never seen this show. Good price
  27. minifig290's avatar
    minifig290 Author
    Anastasia7811/12/2021 07:50

    Does anyone know if this will be instore too or just online?


    Will likely be instore too with all the instore offers as well like the Santa polybag over £40 and reveal and win over £30 offers.
  28. Marvelboy's avatar
    Marvelboy
    Bought. Used £20 of points as well. Bargain!
  29. NotAnonymous's avatar
    NotAnonymous
    DealHub11/12/2021 08:59

    Remember watching top 100 TV shows years ago, where Porridge and Only …Remember watching top 100 TV shows years ago, where Porridge and Only Fools And Horses were included in the countdown, and Seinfeld was voted no.1


    It's very subjective, I suppose. I'd say Seinfeld is better than Porridge, but not as good as Only Fools and Horses. Kramer's constant slapstick getting hurt is a tad annoying for me, but others like it.

    I'd vote Friends as my number 1, but I know it also attracts a lot of hate.

    There are some shows I really hate, like Little Britain and Mrs Brown's Boys. They are clearly popular, though.

    Thankfully there is a range to watch and I guess it would be a boring world if we all agreed.
  30. Anastasia78's avatar
    Anastasia78
    Just been into Liverpool and got one.
  31. hobsgrg's avatar
    hobsgrg
    DealMeIn11/12/2021 16:07

    What vouchers were these?


    You could buy a maximum of four £5 vouchers for a reduced amount of VIP points on Cyber Monday

    kobrakaan111/12/2021 06:56

    Is it just me or are Lego running out of good ideas and just using …Is it just me or are Lego running out of good ideas and just using anything that's vaguely popular in that week


    This is a Lego ideas set, it was designed by a fan and voted for by fans and was then turned into an official Lego set.

    It was probably chosen because the Friends set was massively popular worldwide whereas Seinfeld is very popular in the USA but much less so elsewhere (edited)
  32. lennypigdog's avatar
    lennypigdog
    These pretzels are making me thirsty!
  33. EricCantona74's avatar
    EricCantona74
    Thanks @minifig290 ordered.
  34. zcaprd7's avatar
    zcaprd7
    DealHub11/12/2021 08:59

    Remember watching top 100 TV shows years ago, where Porridge and Only …Remember watching top 100 TV shows years ago, where Porridge and Only Fools And Horses were included in the countdown, and Seinfeld was voted no.1


    I guess because it's funny, and porridge isn't?
  35. Rick_Brick's avatar
    Rick_Brick
    oOKmanOo11/12/2021 18:36

    Noooo, I brought this last weekend in store after there were no price …Noooo, I brought this last weekend in store after there were no price moves on it since launch.


    Annoying isn't it. As it was fairly new, thought at least it won't go down for a while, especially at lego direct :/
  36. Ashbeck's avatar
    Ashbeck
    oOKmanOo11/12/2021 18:36

    Noooo, I brought this last weekend in store after there were no price …Noooo, I brought this last weekend in store after there were no price moves on it since launch.


    If you have not opened you could return it and re-purchase.
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