Unfortunately, this deal has expired 8 April 2023.
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Posted 27 March 2023

Sony Alpha ZV-E10 Compact System Vlogging Camera, 4K Ultra HD, 24.2MP, Wi-Fi, Bluetooth, Body Only, £479 John Lewis

£479
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Cheapest price since last year and price Matched by amazon
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Sony's interchangeable lens mirrorless camera, the ZV-E10 is designed for vlogging, giving you supreme 4K video quality and Full HD slow motion at 120p frame rate, while remaining easy to use.

It's packed with loads of intuitive features, plus a vari-angle touch screen and a directional microphone, making it the core of your content creation kit, for all types of vlogs. Compact and lightweight, it gives you endless creative options, being compatible with over 60 compatible Sony lenses.

One-touch control of background blurring
There's no need for complicated manual adjustments. You can just press a single button to turn background blurring (bokeh) on and off. Select 'Defocus' for a professional-looking blurred background to draw attention to the main subject, or 'Clear' to show the entire scene in sharp focus.

High-quality video
The ZV-E10's image stabilisation system can shoot smooth, clean video footage, even when you're walking.

Record high sound quality
Make your voice heard, even in windy conditions, with an included directional microphone and windshield, or take full advantage of the Digital audio interface by attaching a Sony-compatible external audio device.

Automatic, precise focus
Without any settings, the ZV-E10 can automatically track your face and eyes to keep a steady focus without wandering off onto other subjects.

4K movies
Making high-resolution 4K movies is easy, with a dedicated Movie button, while the ZV-E10's large image sensor enables a beautiful range of colours.

Shoot now, share now
With both Wi-Fi and Bluetooth built-in, you can share professional-quality videos on social media soon after shooting, by linking it straight to your smart phone.

Lenses & Cases
One of the biggest advantages of this camera is the sheer shooting flexibility on offer. You can use additional lenses to take wide-angle, telephoto, or close-up shots to suit just about any situation. The shorter the focal length (measured in mm), the wider the view will be – the longer the focal length, the more telescopic the picture. With a selection of interchangeable lenses at your disposal, the creative possibilities are endless
John Lewis More details at

Community Updates
Edited by a community support team member, 27 March 2023
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  1. JoeyPants's avatar
    JoeyPants
    Atrocious rolling shutter.
    Edged's avatar
    Edged
    Yeah it has rolling shutter if you swing it around like a nutter but if you use it like it should be used never will it ne a problem. (edited)
  2. I.A's avatar
    I.A
    If you call the sony centre they will price match john lewis. Im awaiting delivery of my new Zve10
    willubby's avatar
    willubby
    Great. Are you collecting from store or will they deliver?
  3. jungleboy123's avatar
    jungleboy123
    i cant justify this. I remember A6xxx deals on here before were much better. Sony have jacked up prices and put inferior cameras at entry level.
    JoeyPants's avatar
    JoeyPants
    Agree completely, I bought the Sony a6300+kit lens for £400 on Amazon Black Friday 3 years ago and you just can’t get that kind of deals anymore. The A6400, practically the same camera, body only has never dropped lower than £745 on sale anywhere. And this camera is a joke, still 8-bit video and using the same sensor from 7 years ago.
  4. Mars104's avatar
    Mars104 Author
    Been using this camera for a couple of days, main complaint is Sony decided to exclude Auto Iso minimum shutter speed, I use this a lot on my ff Sony in aperture mode. Just means I have to set iso manually to keep shutter speed up, so not a deal breaker. Overall I'm its a good step up from my old a5100, video quality, focus, and colour science straight out of the camera.
  5. toaster's avatar
    toaster
    Out of stock online, though they do seem to be some in-store at various outlets.
  6. Tom_Downes's avatar
    Tom_Downes
    Anyone know if John Lewis restock this regularly? Keen to buy just OOS last few days.
  7. JoeyPants's avatar
    JoeyPants
    The Tamron 17-70mm can currently be had for £500 on sale and that lens has ibis (unlike the brilliant cheaper Sigma 18-50mm) paired up with this camera at this price would make for a hell of a setup for less than a grand. If you can find this camera at this price anywhere that is.
  8. I.A's avatar
    I.A
    they did mention if I wanted the Sony lens 10-18mm f.4 for £470 something. I said just the camera body for now
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